Bulldog Reporter's PR University Presents a Master Class Webinar

Oakland, Calif.- (NewMediaWire) - February 21, 2014 - PR professionals looking to impress the C-suite will learn what metrics most in a new webinar by PR University. In just 90 minutes, this webinar offers a practical method for tying PR results to their objectives so PR pros can prove their value every time they launch a program.

PR pros who attend What the C-Suite Wants Today: Innovative Ways to Tie PR to Company Objectives—and How to Prove Your Success Now will also discover which tools, KPIs and methodologies are the most productive ways to track, measure and present PR success—and exactly which data points CMOs and CCOs now expect to see in reports. Attendees will come away with checklists, tips, new C-Suite Success Metrics and—best of all—a clear method for measuring the ROI of their next campaign.

This PR University webinar takes place on Friday, March 7, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

Mark Weiner, Chief Executive Officer, PRIME Research – Americas

What PR pros will learn:

• A New Paradigm: Five keys to demonstrate—and prove—PR value

• Direct vs. Derived: Two paths to unlock ROI through PR—plus lesson-implicit examples of both from three top consumer brands

• Three Ways to Prove ROI: How to win the argument with execs or clients when budget is on the line

• C-Suite Hot Buttons: What CMOs and execs see as most important now—from qualitative social media engagement metrics to more qualitative metrics like conversion rates and sales leads

• The “Executive Audit”: How to uncover the “Secret Value Equation” in a client or company

• Six traditional measures of PR performance—and how to present them

• Superior PR Metrics: More effective KPIs that PR should be using to track and prove value and ROI

• Building ROI into the Program: How to set realistic goals for PR campaigns—and how to tie them back to company business objectives

• How to measure social media PR impact in a program integrated with “traditional” PR techniques

• Best Practices: Examples of PR departments that successfully prove PR ROI to management—and how to apply these lessons to your program

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact: Brian Pittman Phone: 805-984-2977 Email: bpittman@bulldogreporter.com

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