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IBERDROLA BUS WELCOMES ALMOST 124,000 VISITORS IN 2013

The IBERDROLA bus welcomed a total of 123,962 visitors in the year 2013, a 20% increase on the previous year, at almost 60 different locations throughout Spain.

The Environmental Campaign that the company has been promoting with this initiative since 2005 aims to raise public awareness of the need to look after the environment and encourage energy efficiency, while also informing about the most environmentally-friendly energy sources.

The success of the IBERDROLA bus in the last nine years means that it is now a fundamental mobile support unit for the company's customers, as it also works as a travelling customer support venue. 

For yet another year, the company has opened the doors of this vehicle to various different stakeholder groups: schools and training centres, cultural institutions, media, corporate groups and consumer associations. 

Some 831 groups, including students, housewives, people with disabilities, cultural associations and senior citizens had the opportunity to visit the bus during 2013.  To be more specific, the bus recorded a monthly average of about 10,330 visitors. December was the busiest month, with a total of 44,290 visitors.

The IBERDOLA bus sets out to travel around Spain in the month of January every year with the aim of strengthening the ties between the Group and society (particularly in the autonomous regions where it has operations) and reinforcing its brand values of respect for the environment, commitment to innovation and internationalisation. 

 

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