Ryan Dalziel to Commandeer Continental Tire’s Twitter Account During Rolex 24 at Daytona
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- Created on Monday, 20 January 2014 13:38
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2010 Rolex 24 at Daytona winner, Ryan Dalziel, to provide drivers perspective throughout the race week on Continental Tire’s Twitter account, @continentaltire.
Ft. Mill, S.C. – January 22, 2014. For the second year in a row, Continental Tire will hand over the Twitter reigns to a driver for the Rolex 24 at Daytona. Ryan Dalziel, driver of the No. 1 Patron ESM HPD Prototype (P) in the Tudor United SportsCar Championship, will commandeer Continental Tire’s Twitter account (@continentaltire) for the duration of the race week. Dalziel will give fans a behind-the-scenes look into what a driver is thinking and doing, on and off-track. Dalziel’s tweets will be designated using, #RDalziel.
“To have the insight of a championship driver like Ryan is remarkable,” said Travis Roffler, director of marketing for Continental Tire. “Ryan’s knowledge and passion for sports car racing is second-to-none and we’re grateful to have him as part of our social media team for this year’s Rolex 24 at Daytona. We encourage fans to interact with Ryan throughout the race week and we look forward to his perspective in real-time.”
Dalziel will tweet his perspective on paddock happenings and his journey through the 24-hour race. Fans are also encouraged to submit questions to @continentaltire for Dalziel using, #RDalziel, as he will entertain questions.
"I am honored to be chosen as part of Continental Tire's social media activities,” said Dalziel. “They are a really fun brand so I look forward to taking over for the Rolex 24 hour weekend and giving everyone the behind-the-scenes tweets. I'll do my best to give you before and after stint updates, along with who I’m angry at on track, which during 24 hours, can be many drivers. Hope everyone enjoys the updates."
In addition to Dalziel’s Twitter activities, Continental Tire will also bring content to fans via their Twitter, Instagram and Facebook channels. Look for real-time photos, race updates and happenings throughout the week. Fans can come into the paddock with us at Daytona, as well as the remainder of the 2014 IMSA season, by using #tiresrule.
About Continental AG
With sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has almost 175,000 employees in 46 countries.
About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high performance tires include award-winning technologies that focus on safety, help save money and reduce CO2 emissions. The ProContact EcoPlus and CrossContact LX20 were also awarded a Consumer’s Digest Best Buy award in 2012. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of the GRAND-AM Road Racing Series, ALMS, Major League Soccer (MLS), West Coast Customs, the Las Vegas Invitational and Las Vegas Classic, Wendy’s 3 Tour Challenge, Chris Rado, Lingenfelter Performance Engineering, NSCAA, Petty’s Garage, UNC Athletics, and Duke Athletics.
Media Contacts:
Sheri Herrmann PLT Communications Coordinator Continental Tire The Americas 1830 MacMillan Park Drive Fort Mill, SC; 29707 Phone: +1-(704)583-8151 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com
