Oakland, Calif. - (NewMediaWire) - January 18, 2014 - PR professionals looking place stories and develop long-term relationships with leading mommy bloggers will hear from them about their hottest editorial interests in a new webinar by PR University. In this exclusive panel, PR pros will learn how to hook products, services or companies into coverage and learn about the latest trends, topics, issues and communications strategies that work to reach and influence this highly desirable market.

PR pros who attend Mommy Bloggers PR Summit: Top Parenting Blogs Reveal Best Story Trends and Topics for 2014 will also discover how mommy bloggers are branching out into sponsorships and how to work successfully with them—and the 4.4 million other “mommy bloggers” out there.

This PR University webinar takes place on Friday, January 24, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Stacy DeBroff, founder and CEO, Mom Central Consulting

Stacie Haight Connerty, blogger, “The Divine Miss Mommy”

Tésa Nicolanti, blogger, “2 Wired 2 Tired”

Liz Mays, Editor, “A Nut in a Nutshell”

Carissa Rogers, blogger, “GoodNCrazy”

What PR pros will learn:

· State of the “Momosphere 2014”:  Hear straight from leading mommy bloggers about the incredible growth, reach and influence of this sector—and why this top online demographic must be a part of every media relations program today

· Hot Topics and Trends in 2014: Family, safety, children, economic pressures—the concepts, trends, products, services and influencers that appeal most to the "mom market"—and how to incorporate them into their pitches and programs

· What Motivates Mommy Bloggers: Key insights into the mindset fueling the momosphere—and how to use that knowledge to protect and promote their brand or product

· Targeting Essentials: How our mommy bloggers view their editorial missions, the stories they blog about and how to make sure their ideas match their pitch preferences

· How to reach them directly, do they do “deskside” meetings, how do they want to work with PR pros?

· Multimedia to Pitch Now: Online video, multimedia, podcasts—the new media assets that mommy bloggers say sweeten the pitch and boost the chances of getting posted

· New rules for crafting irresistible mommy blog pitches—the story elements and exclusive pegs that resonate with these bloggers and how to use them to generate wide coverage

· How the best PR pros have gained the ear—and trust—of key mommy bloggers and how to build long-term relationships with top online journalists covering the mommy market

· The inside scoop on sponsorships and freebies—which ones are welcomed by mommy bloggers and which are rookie mistakes to avoid

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $349 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.