Bulldog Reporter's PR University Presents a New Half-Day Intensive Training

Oakland, CA - (NewMediaWire) - December 14, 2013 - PR professionals looking to master every major facet of hospital and medical PR will learn the latest digital/social/mobile and integrated marketing strategies, tools and techniques in a new webinar by PR University. This half-day training offers media relations, mobile and integrated communications best practices, as well as the building blocks of an effective social media marketing strategy.

PR pros who attend What’s New & What’s Working in Hospital PR & Marketing: Advanced Best Practices for Integrating Traditional, Social and Mobile will also discover methods for increasing patient loyalty and engagement, positive press coverage, website traffic and revenue by applying the successful traditional and digital techniques of proven health PR experts.

This PR University webinar takes place on Friday, December 20, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Lee Aase, Director for Social Media, The Mayo Clinic

Adam V. Beeson, Strategic Communications Counsel Sr., Aurora Health Care

Chris Boyer, AVP, Digital Marketing Strategy, North Shore-LIJ Health System

Tami Dennis, Associate VP, Communications, City of Hope Comprehensive Cancer Center

Shelly Gordon, G2Communications (for Sutter Hospital)

Tom Jensen, Director of Marketing and Public Relations, Mercy Health System

Colette Stimmell, Director, Corporate Communications, Beaumont Hospital

Amanda Todorovich, Director, Digital Engagement, Cleveland Clinic

Aaron Watkins, Director, Internet Strategy, Johns Hopkins Medicine

What PR pros will learn:

· Newest ways to determine what patients and prospective patients are doing, thinking, feeling about a brand

· How to map a social graph to find the right community members and influencers to amplify messages

· Apps & More: Which mobile tools and social networks have been proven most effective for marketing hospitals and healthcare facilities?

· Essential elements of an integrated social media/PR/marketing plan

· Key elements every hospital online newsroom must have to boost press coverage and Google search ranking

· Cultivating healthcare-industry bloggers: What works and what doesn’t

· How to track online conversations and mentions of a facility—and how to respond when you don’t like what you hear

· How to create a cost-effective social media strategic plan step-by-step

· Measuring social media/digital/mobile ROI: How the best are proving value to top management

· How digital and social media changed the media relations practices of communicators in hospitals and medical centers

· Mobile breakdown—how to know if you need a mobile app and how to create a responsive website if not

· Integration Best Practices: How digital/social/mobile programs can best be integrated with traditional campaigns

· SEO techniques for making sure press materials are found

· New trends and topics that resonate most with local and national healthcare journalists

· The importance of images and video in the social media era where journalists need visual story elements—and how to provide them

· Where social media tools like Twitter and even LinkedIn pages with complete PR contact information fit into the media relations process

· Crisis communications tips, trends and social/digital/mobile tools

· And many, many more tactics, tricks, trends and inside approaches

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $695 per login. Participants in this 4-hour webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

 

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