Bulldog Reporter's PR University Presents a New Half-Day Intensive Training

Oakland, CA - (NewMediaWire) - December 6, 2013 - PR professionals looking to skyrocket Web traffic and page rankings will learn how to create marketing and PR content that attracts search engines like a magnet in a new webinar by PR University. This half-day training offers three sessions that focus on recent changes in search algorithms, up-to-date SEO skills and tools for evaluating the ROI of your efforts.

PR pros who attend Advanced SEO Writing Workshop for PR: 7 Steps for Optimizing Copy, Content and Careers in the Era of Social Search will also discover the most effective optimization methods for creating blog posts, tweets, Facebook posts, YouTube posts, Pinterest descriptions, meta tags for Web pages, Web-page content, white papers and articles, and more

This PR University webinar takes place on Thursday, December 12, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

Sally Falkow, APR, President, Meritus Media

What PR pros will learn:

—How to create content to comply with today’s new search algorithms

—What kind of content and connections do search engines now “love”?

—How to find the most powerful keywords for every content project—quickly and easily—and where to place keywords

—Best ways to create—and promote—links to press releases, social media, backgrounders, blogs and white papers

—How to harness SEO for tweets, Facebook posts, Pinterest pins and video posts

—How the new and improved Facebook Graph search impacts SEO and what to do about it

—New ways to optimize content for the other social media search engines like YouTube, Instagram and more

—How to use visuals with press releases and how these visuals improve search

—Using SEO to promote multimedia virality: How to tag and describe videos and images

—Best SEO practices for online newsrooms

—A reliable and disciplined model for tracking SEO results to ROI

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $695 per login. Participants in this half-day webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.