Company Heats up In-Home Dining with Expanded Selection of
Restaurant-Quality Italian and Asian Meals in the Frozen Aisle
OMAHA, Neb.--(BUSINESS WIRE)--Dec. 4, 2013--
With more Americans looking to supermarkets over the next decade for
meals and meal solutions, versus eating away-from-home at restaurants1,
ConAgra Foods is introducing 23 new restaurant-quality meals and
desserts from Bertolli and P.F. Chang’s to help people redefine their
at-home dining experience. The convenient new offerings, found in the
frozen aisle, are delicious recipes made with premium ingredients that
deliver authentic taste to the kitchen table in minutes. The new meals
and desserts, created with flavors from Italy and Asia, reflect consumer
desires for convenient, yet authentic, international flavors and build
upon retailers’ efforts to make the supermarket more global and engaging2.
“Dining in doesn’t have to be dull. With the addition of new items from
Bertolli and P.F. Chang’s, consumers can get the flavors of Italy or
Asia at home, ready to enjoy in minutes,” said John Plaso, vice
president general manager, ConAgra Foods. “These new meals for one,
meals for two, and desserts bring more authentic flavors and
restaurant-quality choices to the freezer aisle. They’re perfect for
pairing with a fresh salad and rice or bread to complete a meal.”
New Bertolli Meals for One or Two
Single-serve Al Dente
meals from Bertolli deliver rich Italian recipes with sophisticated
sauces, savory melted cheeses and pasta cooked to perfection from the
microwave. The Al Dente meals use the popular tray-in-tray steam cooking
method and are available in four varieties for approximately $3.59:
-
Chicken Florentine Alfredo
-
Tortellini Margherita
-
Asiago Ravioli Primavera
-
Chicken Carbonara
Bertolli’s new restaurant-inspired Rustico Bakes Meals for One or Two
deliver oven-baked taste from the microwave in minutes. Diners enjoy
generously stuffed pastas that are difficult or time consuming to make
at home, complete with delicious sauces and bubbly, delectable cheeses.
Rustico Bakes Meals for One are available in six recipes for
approximately $3.59:
-
Chicken Parmigiana Penne
-
Ricotta Spinach Cannelloni
-
Italian Sausage Meatball Rigatoni
-
Chicken Portabella Ravioli
-
Stuffed Shells Alla Vodka
-
Creamy Spinach Rollatini
Rustico Bakes Meals for Two are available in four recipes for
approximately $5.99:
-
Manicotti Alla Vodka
-
Stuffed Shells Bolognese
-
Ricotta Mozzarella Ravioli
-
Ziti Alforno
The popular brand has also expanded its Skillet Meals for Two offering
with three new recipes, each approximately $5.99:
-
Pappardelle Bolognese
-
Ricotta Lobster Ravioli
-
Chicken Margherita Penne
New Bertolli Desserts
Bertolli has also expanded into sweet
treats with four indulgent dessert choices imported from Italy. The
flavors of Italy can be enjoyed in each layer of these new single-serve
frozen desserts that use only the finest restaurant-quality ingredients.
Bertolli Desserts are available for approximately $2.99:
-
Tiramisu
-
Lemoncello
-
Triple Chocolate Strata Cake
-
Cappuccino Strata Cake
New P.F. Chang’s Skillet Meals for Two
P.F. Chang’s is
refreshing its core line of Skillet Meals for Two with the introduction
of two new recipes. Each is inspired by Chefs from P.F. Chang’s, offers
sizzling, bold flavors, and is available for approximately $7.99:
-
Szechuan Style Shrimp
-
Mongolian Style Chicken
The new items are available nationwide and are the first products
launched by ConAgra Foods since acquiring the brands from Unilever in
2012. The new Bertolli items are being supported by an advertising
campaign that surprises real consumers with the idea that “Italy is
served” right from their own kitchen.
ABOUT CONAGRA FOODS
ConAgra
Foods, Inc. (NYSE: CAG) is one of North America's largest packaged
food companies with branded and private branded food found in 99 percent
of America’s households, as well as a strong commercial foods business
serving restaurants and foodservice operations globally. Consumers can
find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®,
Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville
Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and
many other ConAgra Foods brands, along with food sold by ConAgra Foods
under private brand labels, in grocery, convenience, mass merchandise,
club and drug stores. Additionally, ConAgra Foods supplies frozen potato
and sweet potato products as well as other vegetable, spice, bakery and
grain products to commercial and foodservice customers. ConAgra Foods
operates ReadySetEat.com,
an interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at www.conagrafoods.com.
1 Prepared food purchases from supermarkets, drug stores and
other retail outlets will grow 10% by 2022 compared to a 4% increase in
restaurant visits, according to a 2013 forecast by The NPD Group.
2
http://www.conagrafoods.com/news-room/news-Supermarket-Guru%C2%AE-Predicts-Social-Shopping--Healthy-Snacking-And-Millennials-Will-Shape-Consumer-Trends-In-The-New-Year-1879014
Source: ConAgra Foods, Inc.
Ketchum
Laura Clementi, 312-228-6849
Laura.Clementi@Ketchum.com
or
ConAgra
Foods
Genevieve Mazzeo, 402-240-6864
Genevieve.Mazzeo@ConAgraFoods.com
www.conagrafoods.com
www.villabertolli.com
www.pfchangshomemenu.com