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New Webinar on The Science of Social Media ROI: How to Convert Twitter, Facebook, LinkedIn and Google Plus Accounts into Leads

Bulldog Reporter's PR University Presents a New Master Class Webinar with Experts from Cisco, LinkedIn and

Oakland, CA - (NewMediaWire) - October 23, 2013 - PR professionals looking to prove their value to the C-suite with hard facts that support corporate objectives will learn the latest metrics for measuring the success of social media marketing in a new 90-minute webinar by PR University. This intensive event features digital content and social media masters who will share best practices for generating buzz and tying results to the bottom line.

PR pros who attend The Science of Social Media ROI: How to Convert Twitter, Facebook, LinkedIn and Google Plus Accounts into Leads will also discover the secrets of “Measurement 3.0”—how to keep up with online conversations and campaigns using the latest software tools, KPIs and social media dashboards that help track results live and around the clock.

This PR University webinar takes place on Thursday, November 7, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Leslie Lau, Social Media Manager, Cisco

Jason Miller, Senior Content Marketing Manager, Linkedin

Jennifer Burnham, Director of Social Content Marketing,

What PR pros will learn:

·What CMOs and decisions makers see as most important now—from sales ROI to engagement metrics

·Strategy & Planning: How to set realistic objectives for your social media campaign—and how to tie them back to company business objectives

·Your Social Media Toolkit: Which tools and technologies are most effective for measuring and reporting on your social media campaign

·How to seamlessly weave qualitative metrics and quantitative metrics together in your measurement approach

·Which social media metrics truly matter the most—and which ones you can safely discard

·Twitter, Facebook, LinkedIn and Google Plus Case Studies and Examples: How leading companies are using social media metrics to grab market share, entice new customers—and boost ROI

·New Metrics and KPIs: The latest and greatest ways to measure the effectiveness and ROI of your PR efforts—and prove the value to top management

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $349 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.