No.1 Canned Chili Brand Makes Lone Star State-Sized Appearance
OMAHA, Neb.--(BUSINESS WIRE)--Sep. 26, 2013--
Wolf Brand Chili of ConAgra Foods is the No.1 chili in Texas, and
introduced a thicker and heartier version of its classic recipe. It’s on
store shelves now and fairgoers at the Texas State Fair will get a
chance to try it themselves Sept. 27-Oct. 6 and Oct. 11-Oct. 13.
We Heard You, Neighbor!
Answering the call from Texas chili lovers who said they want a more
filling and robust chili, Wolf Brand Chili has added heartier meat to
give its iconic recipe a thicker texture. The favorite canned chili in
Texas and all of the South Central U.S. combines wholesome ingredients,
including meat, tomato puree and real spices.
“Chili is one of those dishes that holds a special place in so many
people’s hearts. The quality of our famed recipe and the satisfaction of
our customers is of utmost importance to us,” said Jonathan Schaefer,
Brand Director for Wolf Brand Chili at ConAgra Foods. “We’re excited to
provide a chili recipe that is everything Texans crave in a warm, hearty
bowl of chili.”
Visit the State Fair, Partner!
Wolf Brand Chili will be at its own exhibit in Dallas. From Sept.
27-Oct. 6, the exhibit will be located at East Park Plaza on Observation
Avenue and from Oct. 11-13 at the Magnolia Beer Garden. While at the
fair, visitors can:
Sample the thicker recipe firsthand.
Redeem a “Buy Two, Get One” coupon to share with friends and family.
Taste Texas’ favorite chili paired with a variety of craft beers at
Magnolia Beer Garden Oct. 11-13.
In addition, check out Wolf at the Hungry for Football Tailgate Event on
Oct. 12 at the Texas vs. Oklahoma game in the Cotton Bowl in Dallas at
Fair Park. Sample recipes, grab some swag, and snap pictures at the
tailgating tent for a unique game-day experience.
ConAgra
Foods, Inc. (NYSE: CAG) is one of North America's largest packaged
food companies with branded and private branded food found in 99 percent
of America’s households, as well as a strong commercial foods business
serving restaurants and foodservice operations globally. Consumers can
find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®,
Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville
Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and
many other ConAgra Foods brands, along with food sold by ConAgra Foods
under private brand labels, in grocery, convenience, mass merchandise,
club and drug stores. Additionally, ConAgra Foods supplies frozen potato
and sweet potato products as well as other vegetable, spice, bakery and
grain products to commercial and foodservice customers. ConAgra Foods
operates ReadySetEat.com,
an interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at www.conagrafoods.com.
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