IBERDROLA has launched a new institutional advertising campaign called 'Estamos contigo' (We are with you) on television, radio, press and Internet, to highlight the company's values and its commitment to its shareholders, to innovation and to society in general.

The advertisements are based on the documentary Iberdrola en tiempo de vals (Iberdrola in Waltz Time), which film director Julio Medem made for IBERDROLA last year. They highlight the company's links to its various peoples and societies where it operates.   The campaign consists of advertisements for television, radio, press, Internet and billboards.

The first advertisement for television is directed at IBERDROLA's 500,000 shareholders. It reminds them of the company's progress since it was founded in Spain in 1901, with operations in 40 countries in the last decade.  

The second one has a strong social slant, focusing on the company's commitment to sustainability and its support for culture and sport.

The third spot addresses the importance of innovation for IBERDROLA, making it the world leader in wind power, with several R&D projects of key importance for the global future of the energy sector. 

The documentary by Julio Medem on which the campaign is based traces the 100-year history of IBERDROLA in terms of its major contribution to social development.  The images were recorded at various locations in Spain, the U.K., the U.S. and Brazil, where most of the company's operations are based.  The Director of Photography was Kiko de la Rica and Lucas Vidal composed the original soundtrack for the film.

In this short film, of which there is a shorter and a longer version, the director describes the boost that investments in power plants gave to access to education, healthcare and training and the modernisation of many rural communities, as well as to the development of the country as a whole, due to the associated job and wealth creation.

With first-hand accounts from the men and women that contributed to the company's success, the tape also traces the development of the IBERDROLA industrial progress model, which generated a family atmosphere among its employees and promoted the values of commitment, effort, loyalty, honesty and teamwork for which the Group is renowned today.

This social commitment has been unwavering over the 100+ years of the company's history. It is evident in the purchases made and the direct and indirect jobs created; our support for training and innovation; the scholarship scheme organised by the Fundación IBERDROLA; our respect for the environment and biodiversity; and our support for Paralympic sport, among other initiatives.

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