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Foodservice grants spur kids to eat breakfast
September 06, 2011
| General Mills Corporate Communications |
Since the Breakfast Café opened at a school in Boone, N.C., 90 miles west of Winston-Salem, about 30 percent more kids are eating breakfast. And it was all sparked more than a year ago by a grant from General Mills Foodservice. Schools use the grants – worth up to $3,000 each – to add programs such as the Breakfast Café.
This summer, General Mills Foodservice again awarded $100,000 in grants to 39 K-12 schools through the National Dairy Council Fuel Up Breakfast Grant program. K-12 is a priority channel for General Mills Foodservice. Studies have repeatedly shown the benefits of breakfast for kids. So more than a year ago, teachers at Hardin school in Boone, a city of about 17,000 named after frontiersman Daniel Boone, learned that students were not eating breakfast at home or in the school cafeteria. This was particularly true of those in grades 6 through 8. Kids involved in decisions After applying for and receiving the General Mills Foodservice grant, the Hardin student council surveyed students about their breakfast preferences and then created the Breakfast Café just outside the school gym, a popular gathering place before classes begin each day. Twice a week, the volunteer staff at the café serves pancakes, waffles and biscuits. Bagels, yogurt, muffins, cereal and cereal bars are available daily. Grants are for U.S. schools The grants are available to U.S. schools that participate in the National School Breakfast Program and are enrolled in the Dairy Council’s “Fuel Up to Play 60” program.
The Fuel Up program is a partnership between the National Dairy Council and the National Football League, in collaboration with the U.S. Department of Agriculture. It aims to spur young people to improve their nutrition and increase physical activity. Based on applications, schools use the funds to add programs that serve students breakfast outside of the cafeteria. By funding innovative programs, General Mills helps schools feed more kids, giving them a good start to their day. View this year’s grant recipients.
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