Pivot Digital Reveals Google Panda Ranking Strategies
/EINPresswire.com/ Pivot Digital, a boutique Online Marketing Agency in Sydney reveals some great post panda ranking strategies which can help a site get its rankings back.
Online marketing Sydney firm, Pivot Digital, has revealed an effective strategy with regard to Google's Panda update. The latest algorithm changes were developed to isolate low level information on the Internet, so that only deserving sites are highly ranked in the search engines.
Panda changes have required that every website owner and marketer thoroughly understand and apply the latest SEO rules in order to get their websites ranked well to keep their businesses thriving online. Following are some tips that Pivot Digital Intenet marketing Sydney have incorporated into their service strategy.
1. Understand that content is king. Because there have been so many search engine abuses, such as manipulating results and routing bad back links to websites, Google has shifted toward more quality content as its most important ranking aspect. Therefore, the goal should be to develop the most informative, useful content for your website and distribution channels. Everyone visiting your website should be able to find content that engages, enlightens and inspires them to connect with your products and services. One way to begin doing this is to regularly update the website and blog at least twice weekly with quality content. Doing this will contribute to improved rankings over time.
2. Find and incorporate quality niche sites. Building quality links for high search rankings begins with attracting high quality niche links. Niche links are the most natural and legitimate, and therefore, more likely to be ranked highly. For example, a health related site might work toward obtaining a link from an Australian Medical Council related site. Pivot Digital online marketing Sydney understands that in the post Panda online world, quality links matter more than ever before.
When it comes to links, focus on quality vs. quantity. Just one link from a major, great resource site can hold much more value than lower quality links from hundreds of sites that are not in the niche market.
3. Embrace Inbound Marketing. Professional online marketers have discovered a variety of different marketing tactics and channels to master. The concept of inbound marketing is to earn each link obtained by providing useful information. Websites and blogs that offer insightful, engaging information are the ones that attract more prospects. Links obtained in this way are earned, rather than purchased or sought after.
Ways to draw more potential customers to your business can also include published articles, videos, podcasts, newsletters, whitepapers and eBooks. From a social media marketing perspective, links may be earned by commenting on blogs and forums, as well as major video sites.
Pivot Digital online marketing Sydney can provide direction, advice and services relating to content creation and marketing, SEO, lead generation and management and social media inbound marketing techniques.
4. Banish all low quality links. Much like clutter, low quality links can create barriers to a clear path. Robotic links have become completely outdated since they not only interfere with search engine rankings, but can annoy website visitors. Rather than linking to low quality directories, blogs and sites, always focus on specific information that provides value to a potential customer. In the post Panda era, sites linking to bad sites are punished with low and even no ranking for the website.
Pivot Digital marketing Sydney has adopted comprehensive strategies in marketing for the best monetisation results. Their online marketing efforts focus on the highest level of ROI for each client. It is their belief that by embracing the latest emerging technologies, they can build upon traditional online marketing fundamentals for the most effective and measurable results possible.
Pivot Digital is a boutique Online Marketing Agency in Sydney specialising in Internet Marketing, Digital Strategy, Web Design and Development and Search Engine Optimisation
Media Contact:
Alisdair Blackman
Pivot Digital
02 9993 0453
http://pivotdigital.com.au/
PR courtesy of Online PR Media.
Online marketing Sydney firm, Pivot Digital, has revealed an effective strategy with regard to Google's Panda update. The latest algorithm changes were developed to isolate low level information on the Internet, so that only deserving sites are highly ranked in the search engines.
Panda changes have required that every website owner and marketer thoroughly understand and apply the latest SEO rules in order to get their websites ranked well to keep their businesses thriving online. Following are some tips that Pivot Digital Intenet marketing Sydney have incorporated into their service strategy.
1. Understand that content is king. Because there have been so many search engine abuses, such as manipulating results and routing bad back links to websites, Google has shifted toward more quality content as its most important ranking aspect. Therefore, the goal should be to develop the most informative, useful content for your website and distribution channels. Everyone visiting your website should be able to find content that engages, enlightens and inspires them to connect with your products and services. One way to begin doing this is to regularly update the website and blog at least twice weekly with quality content. Doing this will contribute to improved rankings over time.
2. Find and incorporate quality niche sites. Building quality links for high search rankings begins with attracting high quality niche links. Niche links are the most natural and legitimate, and therefore, more likely to be ranked highly. For example, a health related site might work toward obtaining a link from an Australian Medical Council related site. Pivot Digital online marketing Sydney understands that in the post Panda online world, quality links matter more than ever before.
When it comes to links, focus on quality vs. quantity. Just one link from a major, great resource site can hold much more value than lower quality links from hundreds of sites that are not in the niche market.
3. Embrace Inbound Marketing. Professional online marketers have discovered a variety of different marketing tactics and channels to master. The concept of inbound marketing is to earn each link obtained by providing useful information. Websites and blogs that offer insightful, engaging information are the ones that attract more prospects. Links obtained in this way are earned, rather than purchased or sought after.
Ways to draw more potential customers to your business can also include published articles, videos, podcasts, newsletters, whitepapers and eBooks. From a social media marketing perspective, links may be earned by commenting on blogs and forums, as well as major video sites.
Pivot Digital online marketing Sydney can provide direction, advice and services relating to content creation and marketing, SEO, lead generation and management and social media inbound marketing techniques.
4. Banish all low quality links. Much like clutter, low quality links can create barriers to a clear path. Robotic links have become completely outdated since they not only interfere with search engine rankings, but can annoy website visitors. Rather than linking to low quality directories, blogs and sites, always focus on specific information that provides value to a potential customer. In the post Panda era, sites linking to bad sites are punished with low and even no ranking for the website.
Pivot Digital marketing Sydney has adopted comprehensive strategies in marketing for the best monetisation results. Their online marketing efforts focus on the highest level of ROI for each client. It is their belief that by embracing the latest emerging technologies, they can build upon traditional online marketing fundamentals for the most effective and measurable results possible.
Pivot Digital is a boutique Online Marketing Agency in Sydney specialising in Internet Marketing, Digital Strategy, Web Design and Development and Search Engine Optimisation
Media Contact:
Alisdair Blackman
Pivot Digital
02 9993 0453
http://pivotdigital.com.au/
PR courtesy of Online PR Media.
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