Date: 2 June 2011

Contact:
Pam Stauffer, 952-742-6080, pam_stauffer@cargill.com
Mike Danielson, Media Relations, 612-798-7214, miked@mediarelations.com

MINNEAPOLIS – Canadian dietitians looking for new ways to help their clients lower their cholesterol will learn more about the role of CoroWise™ plant sterols in cholesterol reduction at the Dietitians of Canada National Conference, June 16-18, in Edmonton, Alberta. The CoroWise™ brand is sponsoring the “Welcome Reception” at the Fairmont Hotel MacDonald, and sharing educational literature at its booth.

Last year, Health Canada cleared the way for the use of CoroWise™ plant sterols in certain foods and also concluded that scientific evidence supports a relationship between the consumption of plant sterols – natural components of most fruits and vegetables – and blood cholesterol lowering. This means that food products in Canada containing CoroWise™ plant sterols may now be eligible to carry a cholesterol-lowering health claim. The best news for customers and consumers is that CoroWise™ plant sterols can be added to familiar foods without affecting flavor or texture.

”One in three deaths in Canada is due to heart disease or stroke, which is one reason why Cargill is looking forward to working with our food and beverage partners to bring heart-healthy, cholesterol-lowering options to Canadian consumers,” said Pam Stauffer, global marketing programs and communications manager, Cargill Health & Nutrition. “As we’ve seen in the United States, products made with CoroWise™ plant sterols are well accepted not only because they are delicious and convenient, but also because they make it easy for people to make heart-healthy dietary changes.”

For more information visit www.corowise.com and www.facebook.com/corowise.

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About Cargill

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.

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