Partner companies encourage cholesterol-concerned consumers to make pledge to enjoy snacking again

Date: 2 February 2011

Contacts

Corazonas:
Natalie Terashima, RKPR, 858.922.3017, pr@corazonas.com

Cargill:
Pam Stauffer, 952.742.6080, pam_stauffer@cargill.com

Mike Danielson, 612.798.7214, miked@mediarelations.com

Los Angeles, Calif. (Feb. 2, 2011) — Corazonas™ Foods, makers of delicious snacks infused with cholesterol-lowering plant sterols, celebrated the New Year by announcing its new partnership with CoroWise™, a leading brand of plant sterols. Kicking-off their collaboration, the companies are advocating a different approach to traditional New Year's resolutions, and encouraging people worried about cholesterol to resolve to love snacking again, by enjoying foods made with plant sterols, which have been clinically shown to reduce cholesterol.

"People make healthy New Year's resolutions every year, but a lot of times – especially when it comes to diet – they wind up feeling deprived, frustrated, and end up abandoning their resolutions," said Ramona Cappello, founder of Corazonas Foods. "At Corazonas, we want consumers to know they have options, and support them in setting goals they can actually keep this year: to make smart food choices and resolve to enjoy snacking again. Along with our new partnership with the CoroWise brand, we're excited to give people trying to manage cholesterol some truly delicious snack options that may help lower cholesterol with clinically-proven ingredients."

Corazonas tortilla chips, potato chips, and Oatmeal Squares will now be made exclusively with CoroWise plant sterols, which have demonstrated their ability to decrease "bad" (LDL) cholesterol in numerous clinical studies. The amount of plant sterols in each Corazonas snack will remain unchanged, with 0.4 grams in each ounce (one serving) of potato or tortilla chips, and 0.8 grams in each Oatmeal Square. The FDA-authorized health claim currently recommends that one consume at least 0.4 grams of plant sterols twice each day to start seeing cholesterol lowering benefits.

Manufactured by Cargill, CoroWise plant sterols are found in a variety of delicious products from brand partners. Corazonas' packages with the CoroWise brand logo are already beginning to hit store shelves.

Corazonas Foods are available at natural food and grocery retailers nationwide, including Safeway, Ralph's, Super Target, Costco, and online at Amazon.com and Corazonas.com. For more information about CoroWise plant sterols, visit www.CoroWise.com; to learn more about Corazonas, visit www.Corazonas.com.

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About Cargill

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com

About Corazonas

Founded in 2005 by Ramona Cappello after losing her father and both grandfathers to heart disease, Corazonas is a line of innovative and truly delicious snack foods made with plant sterols that are proven to help lower LDL (bad) cholesterol. Using a patented process, the company's tortilla chips, potato chips, and Oatmeal Squares are infused with plant sterols, which are proven in more than 140 clinical studies to fight heart disease by lowering cholesterol. Corazonas combines amazing taste and texture with proven effective heart-healthy ingredients, so now living with high cholesterol doesn't mean giving up your favorite snacks.

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