December 9, 2009 (FinancialWire) — J. C. Penney company, Inc. (NYSE: JCP) has named Geraldine B. Laybourne to its board. Laybourne was most recently the co-founder, chairman and chief executive officer of Oxygen Media, a network, which produces content aimed at younger women for cable and the Internet.

Laybourne began her career at Nickelodeon, where she spent 16 years, including serving as its president from 1989 to 1996. She also served as vice chair of Nickelodeon’s parent company, MTV Networks, from 1992 to 1996.

Texas-based JCPenney is a retailer operating 1,109 department stores throughout the United States and Puerto Rico, as well as an apparel and home furnishing sites on the internet and a general merchandise catalog business.

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