May 5, 2009 (FinancialWire) — Purple Beverage Company, Inc. (OTC: PPBV) (Current Market Cap: US$303.44 K.) has appointed Geoffrey Winters as its CEO and chairman. Purple founder Ted Farnsworth will be stepping down from those roles.

Winters formerly served as managing director of Lehman Brothers’ brokerage and investment banking unit in New York. He also served as managing director for the equity and investment banking units of New York firms Paine Webber and Gruntal & Co.

Fort Lauderdale, Florida-based Purble Beverage introduced the Purple brand blended fruit drink in late 2007. Purple claims antioxident health benefits.

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