February 23, 2009 (FinancialWire) -- Mark Gibson has been named executive vice president and chief marketing officer of NewAlliance Bancshares, Inc.'s (NYSE: NAL) NewAlliance Bank unit. He joins NewAlliance after a thirteen-year tenure at Compass Bank, where he most recently served as EVP and CMO.

In his new role, Gibson will be responsible for all of NewAlliance Bank's marketing disciplines, including branding, advertising, public relations and merchandising. He will also oversee community development, product management, and eBusiness.

New Haven, Connecticut-based NewAlliance Bancshares is a regional banking and financial services company and the parent company of NewAlliance Bank, which offers a range of consumer and commercial banking services, as well as trust services and investment and insurance products and services.

On December 31, 2008, the company posted $8.3 billion in assets and $4.4 billion in deposits.

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