Pass the Queso, Share the Savings Offer Puts Queso on the Table
This Holiday Season
OMAHA, Neb.--(BUSINESS WIRE)--Dec. 3, 2013--
Today, RO*TEL, a brand of ConAgra Foods, Inc. is kicking off an offer on
its Facebook page that will give fans a chance to determine whether its Pass
the Queso, Share the Savings coupon reaches its ultimate value. The
offer, in which the value of the coupon increases as more people
register for it and share it, will help introduce more people to Famous
Queso Dip – a simple, deliciously warm dip featuring RO*TEL zesty
tomatoes and green chilies and creamy VELVEETA.
The coupon will begin with a value of $0.75 off with the purchase of one
(1) loaf of VELVEETA and one (1) can of RO*TEL, if 4,000 shares of the
coupon offer are generated, and will increase progressively based on the
continued level of consumer engagement. If 10,000 shares are reached,
all registered users will be mailed a coupon for two (2) FREE cans of
RO*TEL with the purchase of one loaf of VELVEETA, which is a $3 value.
The 16 ounce loaf of VELVEETA and two cans of RO*TEL are all the
ingredients needed to make a large batch of warm, crowd-pleasing queso
dip for family and friends.
The offer will live on the RO*TEL Facebook page and is available to
RO*TEL Facebook fans as well as others who see it, register and share it
with their Facebook communities. Interested consumers can visit www.facebook.com/roteltomatoes
from now until Dec. 17 (or while supplies last) to reserve their coupon.
“This social approach rewards our very passionate queso fans while also
introducing our Famous Queso Dip to others around the country who may
have not heard about it,” said Jonathan Schaefer, brand director for
RO*TEL. “This is all part of our mission to reignite our enthusiastic
fans and introduce first timers to our crowd-pleasing queso dip with
creamy VELVEETA and RO*TEL zesty tomatoes with green chilies.”
The Pass the Queso, Share the Savings offer is part of the Queso for All
campaign, a joint effort between RO*TEL and VELVEETA to drive awareness
of their signature, two-ingredient Famous Queso Dip. The campaign, which
launched this fall, includes new TV advertising, a sampling tour to some
of college football’s biggest rivalry tailgates and a sweepstakes to win
a home visit by the “quesobago,” an RV that features prominently in the
advertising and the sampling tour. One lucky Queso fan will ultimate
tailgate spread with a Quesobago visit to the fan’s home for football’s
biggest game. The sweepstakes closed on Nov. 30th.
Love Queso? Help spread Queso for All across the nation by joining the
conversation on Facebook, Twitter and Instagram by using #quesoforall or
visiting www.quesoforall.com.
*Open to legal residents of the 50 U.S. (including D.C.), 18 years old
or older. Giveaway ends 12/17/13 or when at least ten thousand (10,000)
threshold Facebook Shares (each a "Threshold Share") have successfully
posted on Facebook, whichever comes sooner. For complete Terms and
Conditions and complete details, visit https://conagra.promo.eprize.com/rotel.
ABOUT CONAGRA FOODS
ConAgra
Foods, Inc. (NYSE: CAG) is one of North America's largest packaged
food companies with branded and private branded food found in 99 percent
of America's households, as well as a strong commercial foods business
serving restaurants and foodservice operations globally. Consumers can
find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®,
Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville
Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and
many other ConAgra Foods brands, along with food sold by ConAgra Foods
under private brand labels, in grocery, convenience, mass merchandise,
club and drug stores. Additionally, ConAgra Foods supplies frozen potato
and sweet potato products as well as other vegetable, spice, bakery and
grain products to commercial and foodservice customers. ConAgra Foods
operates ReadySetEat.com,
an interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at www.conagrafoods.com.
Source: ConAgra Foods, Inc.
ConAgra Foods
Amy Morgan, 630-857-1120
Amy.Morgan@conagrafoods.com
or
Edelman
Katie
Thelen, 312-616-1679
Katie.Thelen@edelman.com
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