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Fact Sheet - Starbucks VIA® Iced Coffee - July 2011


For a smooth, refreshing summer beverage made in an instant, Starbucks VIA® Iced Coffee and Starbucks VIA® Caramel Flavored Iced Coffee are the perfect solutions. Made with the high-quality coffee we’ve offered our customers for more than 40 years, Starbucks VIA® Iced Coffee and Starbucks VIA® Caramel Flavored Iced Coffee are instant iced coffee options perfect for life on-the-go.

Starbucks VIA® Iced Coffee and new Starbucks VIA® Caramel Flavored Iced Coffee join the popular Starbucks VIA® Ready Brew platform, which includes Starbucks VIA® Ready Brew in Colombia, Italian Roast, Decaffeinated Italian Roast and French Roast, and Starbucks VIA® Flavored Coffee in Vanilla, Mocha and Caramel.


SMOOTH AND REFRESHING
Starbucks VIA® Iced Coffee and a Starbucks VIA® Caramel Flavored Iced Coffee are a special blend of medium roast coffee made from 100 percent high-quality arabica beans. Each is sweetened to create a perfect balance of coffee and pure cane sugar,  with only 100 calories per 16 fl. oz. serving. Whether you’re looking for  a refreshing iced coffee with buttery, velvety caramel flavor, found in Starbucks VIA® Caramel Flavored Coffee, or the perfect balance of refreshment and sweetness found in Starbucks VIA® Iced Coffee,  you’re sure to enjoy delicous Starbucks refreshment wherever your summer takes you!

MAKING ICED COFFEE JUST GOT EASIER
Starbucks VIA® Iced Coffee and Starbucks VIA® Caramel Flavored Iced Coffee both use 100% natural roasted arabica beans in a blend of instant and microground coffee specially designed for cold water– delivering instant gratification. Just add 16 fl. oz. of cold water and shake or stir for on-the-go refreshment.
 
NEVER BE WITHOUT GREAT COFFEE®
Whether you’re heading to the beach for a day in the sun, on the road or entertaining friends at home, Starbucks VIA® Iced Coffee and Starbucks VIA® Caramel Flavored Iced Coffee make it easy to enjoy a high-quality, deliciously refreshing beverage, anytime and anywhere.

One packet of Starbucks VIA® Iced Coffee is perfectly sized for a standard 16 fl. oz. water bottle, making it an ideal solution for iced coffee drinkers on-the-go.

Availability & Price
Starbucks VIA® Iced Coffee
 - Available in 5-packs at participating U.S. and Canada company-operated and licensed stores, and select online retailers.
 - SRP $5.95 USD and SRP $6.95 CAN

Starbucks VIA® Caramel Flavored Iced Coffee

 - Available in 5-packs at participating U.S. and Canada company-operated and licensed stores for a limited time beginning July 12, 2011.
 - SRP $5.95 USD and  SRP $6.95 CAN

This summer, look for both Starbucks VIA® Iced Coffee offerings available in 6-packs through select U.S. grocery locations. (SRP $7.99 USD)


For More Information:
For news media, please contact Starbucks at (206) 318-7100 or press@starbucks.com.
© 2011 Starbucks Coffee Company. All rights reserved.

 


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