Campbell Appoints Shakeel Farooque as Head of Digital & E-Commerce Organization
In this role, Farooque will build and lead the digital and e-Commerce
organization, focusing on scaling the company’s digital marketing
capabilities, creating an integrated e-Commerce approach, driving
innovation and developing a new supply chain model. Farooque will be
based at Campbell’s World Headquarters in
“E-Commerce is a significant growth opportunity for Campbell, and it represents the future of food commerce,” said Alexander. “Only those who get there in a fast and smart way will win, and Campbell intends to do just that. We have an accelerated strategy to invest and grow in this space. It starts with talent. Shakeel is a builder – a builder of organizations, ideas, partnerships and solutions. That’s exactly what we need him to do here.”
Farooque brings both a consumer and technology focus across the retail
sector, previously working at companies like Kohl’s,
Campbell recently outlined its plans to partner with leading e-Commerce
companies, such as the announced
About
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes
Forward-Looking Statements
This release contains “forward-looking statements” that reflect the
company’s current expectations about the impact of its future plans and
performance on the company’s business or financial results. These
forward-looking statements rely on a number of assumptions and estimates
that could be inaccurate and which are subject to risks and
uncertainties. The factors that could cause the company’s actual results
to vary materially from those anticipated or expressed in any
forward-looking statement include (1) the company’s ability to manage
changes to its organizational structure and/or business processes; (2)
the company’s ability to realize projected cost savings and benefits
from its efficiency programs; (3) the impact of strong competitive
responses to the company’s efforts to leverage its brand power in the
market; (4) the impact of changes in consumer demand for the company’s
products and favorable perception of the company’s brands; (5) the
impact of product quality and safety issues, including recalls and
product liabilities; (6) the risks associated with trade and consumer
acceptance of the company’s initiatives, including its trade and
promotional programs; (7) the impact of a changing customer landscape,
with value and e-commerce retailers expanding their market presence,
while certain of the company’s key customers continue to increase their
significance to the company’s business; (8) the impact of changing
inventory management practices by certain of the company’s key
customers; (9) the impact of disruptions to the company’s supply chain,
including fluctuations in the supply of and inflation in energy and raw
and packaging materials cost; (10) the impact of non-U.S. operations,
including trade restrictions, public corruption and compliance with
foreign laws and regulations; (11) the ability to complete and to
realize the projected benefits of acquisitions, divestitures and other
business portfolio changes; (12) the uncertainties of litigation and
regulatory actions against the company; (13) the possible disruption to
the independent contractor distribution models used by certain of the
company’s businesses, including as a result of litigation or regulatory
actions affecting their independent contractor classification; (14) the
company’s ability to protect its intellectual property rights; (15) the
impact of an impairment to goodwill or other intangible assets; (16) the
impact of increased liabilities and costs related to the company’s
defined benefit pension plans; (17) the impact of a material failure in
or breach of the company’s information technology systems; (18) the
company’s ability to attract and retain key talent; (19) the impact of
changes in currency exchange rates, tax rates, interest rates, debt and
equity markets, inflation rates, economic conditions, law, regulation
and other external factors; (20) the impact of unforeseen business
disruptions in one or more of the company’s markets due to political
instability, civil disobedience, terrorism, armed hostilities, natural
disasters or other calamities; and (21) other factors described in the
company’s most recent Form 10-K and subsequent
View source version on businesswire.com: http://www.businesswire.com/news/home/20170719006131/en/
Source:
Campbell Soup Company Megan Haney, 856-342-4978 Megan_haney@campbellsoup.com
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