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Published on July 30, 2021 - 14:01 GMT

Banyan raises $10M to unlock Receipt Data for Financial Institutions and Fintechs

Banyan is the global interchange between banks, fintechs and merchants for SKU data - enables consumers to receive receipts in any app or service they choose NEW YORK, NEW YORK, USA, July 30, 2021 /⁨EINPresswire.com⁩/ -- Banyan, the global platform that …

Distribution channels: Banking, Finance & Investment Industry, IT Industry ...

Published on July 29, 2021 - 13:10 GMT

Making Science Continues Its Focus on the U.S. Market and Appoints Nicola Clark as Vice President U.S.

Nicola Clark, hired to oversee agency growth and client success for the U.S. market. NEW YORK, NY, USA, July 29, 2021 /⁨EINPresswire.com⁩/ -- Making Science, the leader in e-commerce and digital transformation, announced today that Nicola Clark has been …

Distribution channels: Business & Economy, Media, Advertising & PR ...

Published on July 28, 2021 - 14:09 GMT

Conversion Optimization: Brands, Agencies Diverge, Say Merkle's Michael McLaren, Bombora Company Surge(R)

“Conversion rate optimization” had the greatest variance among brands and marketers this week, as measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, July 28, 2021 /⁨EINPresswire.com⁩/ -- “Conversion rate optimization” had the greatest …

Distribution channels: Business & Economy, Companies ...

Published on July 28, 2021 - 13:00 GMT

SAMBA TV ANNOUNCES HIRE OF FORMER DENTSU EXECUTIVE, KRIS MAGEL, AS VICE PRESIDENT AND HEAD OF AGENCY DEVELOPMENT

Tenured Executive Will Spearhead the Adoption of First-Party Data as the Next-Generation Currency for Media Planning and Measurement SAN FRANCISCO, CALIFORNIA, UNITED STATES, July 28, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a leading global provider of …

Distribution channels: Technology ...

Published on July 27, 2021 - 13:00 GMT

Data Axle Hires Nonprofit Digital Veteran Amy Braiterman

New hire exemplifies the company’s commitment to developing industry-leading omnichannel marketing programs for nonprofit organizations DALLAS, TEXAS, UNITED STATES, July 27, 2021 /⁨EINPresswire.com⁩/ -- Data Axle announced today that it has hired …

Distribution channels: Business & Economy, Companies ...

Published on July 27, 2021 - 12:45 GMT

Prove Wins ‘Best CEOs for Diversity’, ‘Best Leadership Teams’ and ‘Best Career Growth’ in 2021 Comparably Awards

Leading phone-centric identity technology company recognized for diversity, leadership, and career growth opportunities NEW YORK, NY, UNITED STATES, July 27, 2021 /⁨EINPresswire.com⁩/ -- Prove, the modern way of proving identity online with just a phone, …

Distribution channels: Banking, Finance & Investment Industry, Technology ...

Published on July 27, 2021 - 11:00 GMT

Partnerize Expands Integrated Technology Ecosystem with Mobile Commerce Leader, Button

Following period of accelerated mobile growth and rising consumer engagement amid the pandemic, new partnership operationalizes profitable growth for marketers NEW YORK, NEW YORK, UNITED STATES, July 27, 2021 /⁨EINPresswire.com⁩/ -- Partnerize, the global …

Distribution channels: Business & Economy, Companies ...

Published on July 22, 2021 - 13:00 GMT

SAMBA TV ANNOUNCES GLOBAL TV VIEWERSHIP DASHBOARD WITH REAL-TIME RATINGS FOR LOCAL, NATIONAL, AND INTERNATIONAL EVENTS

Launching in the U.S., U.K., Germany and Australia, the Analytics Tool Delivers TV Data with Scale and Accuracy Across Demographic and Geographic Segments SAN FRANCISCO, CA, UNITED STATES, July 22, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a global leader in …

Distribution channels: Media, Advertising & PR, Technology ...

Published on July 20, 2021 - 14:11 GMT

Myota Announces Additions to Executive Leadership Team - Industry Experts Named to Product & Commercial Leadership Roles

Gabriel Gumbs and David Boewer bring more than three decades of cybersecurity market expertise to next-generation information protection platform provider BLUE BELL, PA, USA, July 20, 2021 /⁨EINPresswire.com⁩/ -- Myota, a next-generation information …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on July 20, 2021 - 12:45 GMT

Prove and Tabula Rasa HealthCare Partner to Optimize Member Engagement

NEW YORK, NY, UNITED STATES, July 20, 2021 /⁨EINPresswire.com⁩/ -- Prove, the leading phone-centric identity provider, today announced an exclusive partnership with Tabula Rasa HealthCare, Inc. (NASDAQ: TRHC), to use Prove’s Fonebook technology to more …

Distribution channels: Healthcare & Pharmaceuticals Industry, Technology ...

Published on July 20, 2021 - 11:00 GMT

Partnerize Launches Exclusive SaaS Integration to Lead Industry on Partner Marketing Recruitment and Activation

Publisher Discovery integrated partnership affords growth marketers access to 3.5 million prospective partnerships and advanced competitive intelligence NEW YORK, UNITED STATES, July 20, 2021 /⁨EINPresswire.com⁩/ -- Partnerize today announced an …

Distribution channels: Business & Economy, Companies ...

Published on July 19, 2021 - 15:11 GMT

Inquiring Brands Want to Know Search, Customer Behavior, Mobile App Automation: : Bombora Company Surge(R), Merkle

Intent data show 'search engines' as the No. 1 trending topic among brands in recent weeks, as measured by Bombora Company Surge(R) NEW YORK, NY , UNITED STATES, July 19, 2021 /⁨EINPresswire.com⁩/ -- “Search engines” was the No. 1 trending topic …

Distribution channels: Business & Economy, Companies ...

Published on July 15, 2021 - 14:42 GMT

Smaato Joins Verve Group, Expanding Both Platforms’ Capabilities

The acquisition boosts both companies’ reach to a combined 2 billion users worldwide SAN FRANCISCO, CALIFORNIA, UNITED STATES, July 15, 2021 /⁨EINPresswire.com⁩/ -- Verve Group, a privacy-first omnichannel ad platform, earlier this week announced the …

Distribution channels: Business & Economy, Media, Advertising & PR ...

Published on July 14, 2021 - 18:26 GMT

Verve Group Acquires Smaato, Securing a Spot as a Top 10 Global Ad Exchange

The acquisition will add to Verve Group’s omnichannel capabilities by connecting to premium publishers across the globe CARLASBAD, CA, USA, July 14, 2021 /⁨EINPresswire.com⁩/ -- Verve Group, a privacy-first omnichannel ad platform, today announced the …

Distribution channels: Banking, Finance & Investment Industry, IT Industry ...

Published on July 14, 2021 - 13:30 GMT

Alliant’s new credit card sourced Gaming and Insurance audiences launch with Eyeota as exclusive data exchange partner

Exclusive is part of larger release of 350 new Brand Propensity audiences derived from credit card and transactional data, unlocking new targeting opportunities BREWSTER, NY , UNITED STATES, July 14, 2021 /⁨EINPresswire.com⁩/ -- Alliant, The Audience …

Distribution channels: Media, Advertising & PR, Technology ...

Published on July 14, 2021 - 13:00 GMT

SAMBA TV APPOINTS DIVYA GHATAK TO BOARD OF DIRECTORS

Accomplished Technology Industry Executive Joins Global Leader in Omniscreen Advertising and Analytics as it Embarks on Accelerated Growth Phase SAN FRANCISCO, CA, UNITED STATES, July 14, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a global leader in …

Distribution channels: Media, Advertising & PR, Technology ...

Published on July 8, 2021 - 13:30 GMT

Brands Show Heightened Interest in Personalized Content, 'Opt-Out' Too: Bombora Company Surge(R), Merkle

This week's analysis of Bombora's Company Surge(R) data showed “real-time personalization,” “brand voice,” and “content personalization” among top five topics NEW YORK, NY, UNITED STATES, July 8, 2021 /⁨EINPresswire.com⁩/ -- Whether we realize it …

Distribution channels: Business & Economy, Companies ...

Published on July 8, 2021 - 11:39 GMT

Data Axle Hires New VP of Marketing with Proven Track Record in Digital Marketing Technology

New marketing lead reflects progressive blend of data technology, storytelling and strategic marketing communications expertise to drive growth DALLAS, TEXAS, UNITED STATES, July 8, 2021 /⁨EINPresswire.com⁩/ -- As the industry enters the next era of data- …

Distribution channels: Business & Economy, Companies ...

Published on July 7, 2021 - 13:30 GMT

Dstillery Bolsters Technology and Marketing Leadership with New Executive Hires and Promotions

Wickus Martin Promoted to SVP, Technology & Engineering, Patti Boyle Named SVP, Head of Marketing NEW YORK, NY, UNITED STATES, July 7, 2021 /⁨EINPresswire.com⁩/ -- Dstillery, the leading custom targeting solutions partner for agencies and brands, …

Distribution channels: Media, Advertising & PR, Technology ...

Published on July 2, 2021 - 13:30 GMT

Breaking Media Using Intent Data to Inform Content Marketing Programs

Bombora Company Surge® data enhances publisher’s niche expertise and enriches first-party data NEW YORK, NY, UNITED STATES, July 2, 2021 /⁨EINPresswire.com⁩/ -- Brands and agencies using sponsored content to reach lawyers, health care professionals, …

Distribution channels: Business & Economy, Companies ...