Statement of CSPI Executive Director Michael F. Jacobson

April 4, 2012

McDonald’s must stop exploiting children at some point. Using toys, of all things, to lure young children to fast-food meals is not responsible corporate behavior. It’s a predatory practice that undermines parents, causes rifts in families, and harms kids’ health. In time, the practice of using toys to market junk food will seem as inappropriate and anachronistic as lead paint, child labor, and asbestos.

Resolving this question will not hinge on whether the plaintiff in this lawsuit suffered a monetary loss in this case, though we maintain she did. We're studying the judge's decision and will discuss with the plaintiff whether to appeal. We will continue to urge all branches of government, including the courts, to stand up for parents and protect children from unscrupulous marketing techniques.