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SugarCRM Appoints Industry Veteran Paul Farrell to the Role of Chief Product Officer


SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced the appointment of Paul Farrell to the role of Chief Product Officer to lead product marketing and product management.

Farrell brings more than three decades of experience in building and delivering industry solutions, including Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM), specifically in the manufacturing, distribution, and services application sector. Previously, he served in various leadership roles across product development and marketing disciplines, on the executive management teams at high-growth, well-known technology providers Epicor, NetSuite, and Oracle.

Zac Sprackett will transition from his current role as Chief Product Officer to focus solely on the role of Chief Technology Officer (CTO).

“I’m pleased to welcome Paul to SugarCRM,” said Craig Charlton, SugarCRM Chief Executive Officer. “His Chief Product Officer appointment is very intentional as we continue to recruit talent with steadfast industry, strategy and technical prowess and expertise to power our industry vision and execution, starting in the manufacturing and wholesale distribution sectors. Paul will drive our go-to-market efforts and ensure our sales, service, support and development efforts are fit to address the specific needs of this burgeoning market.”

The manufacturing CRM software market is expected to witness significant growth from 2024 to 2031, fueled by transformative technological advancements such as AI and the need to monetize data, accelerate lead-to-cash, prioritize service excellence, and manage activities throughout the customer lifecycle.

“I’m incredibly excited about the CRM opportunity in manufacturing and distribution, and even more so about SugarCRM’s opportunities to deliver industry-specific solutions,” said Farrell. “Manufacturers and wholesale distributors are working to get closer to the end customer and take advantage of new business models such as subscriptions and recurring revenue. SugarCRM helps organizations galvanize and maximize their global resources to provide the best products for customers to capitalize on these new growth and revenue opportunities.”

About SugarCRM

SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

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