In-App Purchase Market Achieves Record Highs, Projected Value Exceeds $340.76 Billion in 2027



Consumer demand, app expansion, subscription models, and digital content drive growth in the lucrative in-app purchase market.

PORTLAND, ORIGON, UNITED STATES, December 9, 2023 / -- Increase in in-app purchase payments in developing countries, rise in data usage & internet penetration, and low data tariffs along with increase in smartphone penetration are the major factors that propel the growth of the global In-app purchase market. Nevertheless, digital illiteracy and limited digital infrastructure impede the market growth. However, surge in expenditure on digital advertisement and rise in demand for fast and hassle-free transaction service are anticipated to usher new opportunities in the near future.

☛ Request Sample Report at:

Based on operating system, the iOS segment contributed to the largest market share in 2019, accounting for around half of the global In-app purchase market, and is projected to maintain its lead status during the forecast period. This is attributed to growing adoption of iOS based smartphones, tablets and other devices among the developed nation of North America and Europe. However, the android segment is estimated to manifest the highest CAGR of 20.9% from 2020 to 2027.

Impact of Covid-19 on In-App Purchase Market: (Pre and Post Pandemic Analysis):

► During covid-19, subscriptions of video streaming, gaming and other health & fitness application among end-users have significantly increased.

► The gaming and non-gaming mobile applications are offering new features and functionality at reasonable price which, in turn, is increasing their demand.

☛ For Report Customization:

Based on type, the subscription segment accounted for the highest market share, contributing to nearly three-fifths of the global In-app purchase market in 2019, and is expected to maintain its dominant share by 2027. This is owing to various advantages such as flexibility in terms of billing & payment, conversion of fixed cost into variable cost, ease of distribution, and reliability & consistency revenue stream. However, the non-consumable segment is anticipated to grow at the highest CAGR of 22.7% during the forecast period. The non-consumable application provides an ability to the user to remove the advertising which is pooping while the user is using the app. This factor drives the growth of the segment.

Based on region, the Asia-Pacific followed by North America region held the largest share of the global In-app purchase market, contributing to more than two-fourths of the total share in 2019, and will continue its leadership position during the forecast period. In addition, the same region is anticipated to manifest the fastest CAGR of 21.3% from 2020 to 2027. This is attributed to growing in-app purchase among the major Asian countries which include China and Japan and decrease in purchasing cost of mobile apps such as Liftoff, AppsFlyer, Clickky, AppLift. and Aarki.

☛ Buy Now & Get Exclusive Discount On This Report:

Leading players of the market:

► Netflix Inc

► Rakuten Inc.

► Sony Corporation

► Spotify Technology S.A.

► Tencent Holding Limited

► Tinder

► Apple Inc

► Disney

► Google LLC.

► King Limited

☛ Inquiry Before Buying:

Similar Report:

1. Gaming Software Market

2. Derivative Mobile Game Market

Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, Europe, or Asia.

If you have any special requirements, please let us know and we will offer you the report as per your requirements.

Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.

AMR launched its user-based online library of reports and company profiles, Avenue. An e-access library is accessible from any device, anywhere, and at any time for entrepreneurs, stakeholders, researchers, and students at universities. With reports on more than 60,000 niche markets with data comprising of 600,000 pages along with company profiles on more than 12,000 firms, Avenue offers access to the entire repository of information through subscriptions. A hassle-free solution to clients’ requirements is complemented with analyst support and customization requests.

David Correa
Allied Market Research
+1 800-792-5285
email us here
Visit us on social media: