Nov 17, 2011 (PRN): On the occasion of its new Levi’s store opening at Mall of Emirates, Mohammed Al Madani CEO & Chairman of Al Madani Group (AMG), sole distributors of Levi’s® and Dockers® products in the UAE said, "The new concept fits the Levi’s tradition. The store is very customer friendly and it’s easy to go through. Levi’s Denim is the ultimate and versatile fashion option for today’s youth. This store is a must visit for every fashion conscious person.”

The newly renovated Levi’s® store houses the latest concept store which makes one feel as if shopping through a high-end vintage boutique as opposed to a typical clothing store. A very present vintage ambience pays homage to the rich history and strong concept which has been the core of the label. The store will continue to focus on exceptional service which includes consultation with fashion savvy staff and on-site alterations.

The merchandise, the products and the layout of all these elements adds to the shopping experience. “It’s a beautiful store. It brings out the basic elements for which Levi’s is world famous- simple, authentic and quality products,” said Preeta Menon, General Manager (Levi’s & Dockers) Al Madani Group of companies.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeans wear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen™ brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores. As of August 28, 2011, the company operated 499 stores within 31 countries.  Levi Strauss & Co.’s reported fiscal 2010 net revenues were $4.4 billion. For more information, go to http://levistrauss.com.

Note: This press release has been issued on behalf of the Al Madani Group by KBC. For further information please contact +9714 3595777.

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