There were 1,890 press releases posted in the last 24 hours and 347,718 in the last 365 days.

Extended Reality Industry Size is Anticipated to Gain $125.2 Bn by 2026, at a CAGR of 30.6%.

/EIN News/ -- Chicago, Jan. 25, 2023 (GLOBE NEWSWIRE) -- Extended Reality Market by Technology (AR, VR, MR), Application (Consumer, Commercial, Enterprises, Healthcare, Aerospace and Defense), Offering, Device Type, and Region(North America, Europe, APAC) - 2026", The factors such as surging deployment of extended reality in education sector and industrial training, rising demand for extended reality devices and technology in global automotive industry, surging adoption of extended reality in healthcare sector, and increasing demand for extended reality in entertainment and gaming industry are driving the extended reality market.

Inquiry Before Buying:

Extended Reality Market Report Scope :

Report Metric Details
Estimated Market Size USD 33.0 Billion
Projected Market Size USD 125.2 Billion
Growth Rate CAGR of 30.6%
 Base Year Considered 2020
Historical Data Available for Years 2017–2026
Forecast Period 2021–2026
Segments Covered
  • By Type,
  • By Technology,
  • By Offering,
  • By Device Type,
  • By Application,
  • By Region
 Region Covered
  • APAC,
  • Europe,
  • North America,
  • South America,
  • Middle East & Africa
Market Leaders
  • Microsoft (US),
  • Sony (Japan),
  • Oculus VR (Facebook) (US),
  • HTC (Taiwan),
  • Google (US), and so on.
 Key Market Driver   Surging adoption of extended reality in healthcare sector
 Key Market Opportunity  Continuous developments in 5G technology
 Largest Growing Region North America
 Largest Market Share Segment VR devices
 Largest Application Market Share Consumer application

In this research report, the extended reality market has been segmented on the basis of technology, offering, device type, application, and geography.

Extended Reality Market, by Technology

  • AR Technology
  • VR Technology
  • MR Technology

Market, by Offering

  • Hardware
  • Software

Market, by Device Type

  • AR Devices
  •  VR Devices
  •  MR Devices

“Browse in-depth TOC on " Extended Reality Market Trends"

133 – Tables
83 – Figures

246 – Pages                     

Speak To Analysis:

Microsoft (US) was the leading player in the extended reality market in 2020. Microsoft is a technology company that develops, licenses, and supports a wide range of software products, devices, and offer-related services. It offers operating systems, server applications, cross-device productivity applications, video games, desktop and server management tools, business solution applications, and training and certifications for computer system integrators and developers. The company also designs, manufactures, and sells personal computers, gaming and entertainment consoles, tablets, other intelligent devices, and related accessories. Microsoft offers cloud-based solutions that provide customers with software, services, platforms, and content. In addition, it provides consulting and online advertising services, along with solution support.

Sony, Inc. (Japan) ranked 2nd in the extended reality market. Sony is one of the largest electronics conglomerate groups involved in the designing, manufacturing, developing, and selling of electronic equipment. It also offers electronic instruments and devices for consumer and industrial markets, besides extending its customer support services globally. Sony classifies its business operations under the following reportable segments, namely, Game & Network Services (G&NS), Music, Pictures, Electronics Products & Solutions (EP&S), Imaging & Sensing Solutions (I&SS), Financial Services, and All Other. Project Lindbergh is a team consisting of professionals from Sony Group that have expertise in music systems, games, and broadcast cameras, as well as audio and visual technologies to create the next-generation XR (extended reality) experiences, including AR and VR.

 Recent Developments

  • In January 2021, SEL launched the new SEL-3350 Automation Controller designed for applications that require midlevel I/O and computation. SEL-3350 can withstand harsh environments in utility substations, industrial control systems, and automation systems.
  • In December 2020, Hitachi ABB Power Grids launched the new Remote Terminal Unit (RTU) 530 that extends the life of existing power distribution networks and supports the migration to modern technologies with enhanced security features, including secure communication, encryption, and security logging.
  • In November 2020, Siemens Energy was contracted by Kuwait’s Ministry of Electricity and Water (MEW) to provide maintenance of 116 high-voltage substations. The advanced maintenance services provided to these substations will help maximize performance, lower operating costs, and deliver better and more reliable network operations for the Ministry of Electricity in Kuwait.

What are the growing application verticals in the extended reality market?

The extended reality market is led by the consumer application. Gaming has been the most important sector in which mobile AR has been used. Pokémon Go has led the market and contributed significantly to the market growth. The demand for VR HMDs is high in consumer applications because of their use in gaming and sports & entertainment. The use of HMDs as smart glasses in sports (such as ski driving and fighting games) is increasing.

Recent Developments Extended Reality Industry

  • In Jun 2020, Google developed a new technology to make the immersive augmented reality (AR) and virtual reality (VR) experiences available on consumer devices.
  • In May 2019, Microsoft launched the second-gen HoloLens, the HoloLens 2. The complete set of the HoloLens 2 includes free trials of Unity Pro, Azure credits, and the Unity PiXYZ Plugin for CAD data. The company also announced the Unreal Engine 4 support for HoloLens 2 to offer a highly realistic experience to customers.
  • In October 2018, Sony Interactive Entertainment (SIE), a subsidiary of Sony, signed a two-year patent license agreement with Lenovo. The objective of the agreement was to provide Lenovo with a license to use the patented PlayStationVR (PS VR) industrial design of Sony Interactive Entertainment for the Lenovo mirage solo VR headset.

Related Reports:

  1. The Head-up Display Market size is valued at USD 2.4 billion in 2022 and is anticipated to USD 6.4 billion by 2027; growing at a CAGR of 21.3% from 2022 to 2027.
  2. The Augmented Reality and Virtual Reality Market is expected to have a market size of USD 37.0 billion and can reach up tp USD 114.5 billion by 2027, the end of 5 year forecast period at a market growth of 25.3% rate.
  3. The Head-mounted Display Market is estimated to be USD 5.5 billion in 2021 and expected to reach USD 36.5 billion by 2026, at a CAGR of 46.0% from 2021 to 2026.
  4. The Augmented Reality Market is projected to reach USD 88.4 billion by 2026, growing at a CAGR of  31.5% during the forecast period. 

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441

Primary Logo