Rachel Felver, Communications Director of the Alliance for the Chesapeake Bay

A social marketing strategy to improve shoreline management is the topic of a free webinar at 10 a.m. Thursday, June 16, presented by the Delaware Department of Natural Resources and Environmental Control, in partnership with the Delaware Living Shorelines Committee.

The webinar speaker is Rachel Felver, the communications director of the Alliance for the Chesapeake Bay, who will provide an overview of the strategy involving a community-based social marketing campaign.

Felver’s presentation will showcase how the campaign influences environmentally sensitive actions in relation to shoreline management, specifically with living shorelines. The webinar will highlight how shoreline degradation has a direct and negative impact on water quality, while natural shoreline protection provides more resilience against climate change. The webinar presenter will focus on the materials, preparation and outcomes of the Chesapeake Bay specific marketing strategy. Additionally, the lecture will review the project findings, share the toolkits created, and ask for assistance in helping identify the best methods to put this information into the hands of those who could use it.

The webinar is part of an ongoing virtual series offered by the Delaware Living Shorelines Committee, a work group dedicated to facilitating the understanding, peer review and implementation of living shoreline strategy within the state. DNREC’s participation is represented by the DNREC Wetland Monitoring and Assessment program and the DNREC Coastal Training program.

For more information, visit Delaware Living Shorelines. Registration for the webinar and more information about it are also available on the DNREC events and meetings calendar at de.gov/DNRECmeetings.

About DNREC
The Delaware Department of Natural Resources and Environmental Control protects and manages the state’s natural resources, protects public health, provides outdoor recreational opportunities and educates Delawareans about the environment. The DNREC Division of Watershed Stewardship develops and implements innovative watershed assessment, monitoring and implementation activities. For more information, visit the website and connect with @DelawareDNREC on Facebook, Twitter or LinkedIn.

Media Contacts: Joanna Wilson, joanna.wilson@delaware.gov; Michael Globetti, michael.globetti@delaware.gov