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Special Interest Tourism Market to Increase at a Robust 22.7% CAGR, With the Valuation Reaching US$ 26,921.1 Bn By 2032

Companies Profiled in Special Interest Tourism Market are The Cultural Travel Company, Audley Travel, Trafalgar, Myths and Mountains, Global Medical Treatments, Carlson Wagonlit Travel, National Geographic Expeditions, Flight Centre Travel group, The Priceline Group, BrightSpark, EF Educational Tours, Wendy Wu Tours UK, ACIS Educational Company

/EIN News/ -- NEWARK, Del, May 05, 2022 (GLOBE NEWSWIRE) -- The special interest tourism market is poised to surge exponentially in the coming years, with Future Market Insights (FMI) predicting it to reach US$ 26,921.1 Bn by the end of 2032. In 2021, the market is likely to rise at a little above 22.4%, as tourism industry sets on path of recovery with countries gradually reviving from the COVID-19 aftermath.

Surging focus on sustainability will remain chief driver of special interest tourism. An increasing number of rural advocates, government officials, and farmers are enthused about prospects of direct farm marketing. Direct marketing aids in rural development by attracting agricultural tourists. Recreational activities such as pick your own food, cut-your-own Christmas trees, and others are organized under this concept, facilitating special interest tourism growth around the world. Agritourism is thriving across the world since it offers unique opportunities for combining aspects of agriculture and tourism industry, offer a plethora of educational, financial, and social benefits to tourists and communities, alike.

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Who is winning?

The report identifies some of the leading companies operating in the market. To gain edge amid surging competition, market players are focusing on designing unique packages. For instance, Martin Randall Travel Ltd. offers competitively-priced trips across U.K. and Europe. Meanwhile, Audley Travel Group Ltd., supports several social and environmental charities and projects across the world. In January 2020, it was also granted the Travelife Partner aware as a recognition of its efforts towards improving corporate social responsibility and sustainability.

Some of the other leading players in the market are The Cultural Travel Company, Audley Travel, Trafalgar, Myths and Mountains, Global Medical Treatments, Carlson Wagonlit Travel, National Geographic Expeditions, Flight Centre Travel group, The Priceline Group, BrightSpark, EF Educational Tours, Wendy Wu Tours UK, ACIS Educational Company, Intrepid Travel, Cox and Kings, GeoEx, China Highlights, Globus Student Discoveries, Kuoda Travel, ACE Cultural Tours, Others.

Expansion of agritourism is presenting lucrative opportunities for special interest tourism growth. Ranch stays across the U.S. and farm stays in India are popular example for this. Besides this, the rising focus on sustainably travelling will enable growth in the market. With an increasing number of travelers showing keen interest on traveling more responsibly, prospects for special interest tourism growth are expected to soar.

With COVID-19 pandemic exposing vulnerabilities of the tourism industry, focus on sustainable tours and travels is expected to grow. United Nations World Tourism Organization has integrated Sustainable Tourism Goals encouraging adherence to certain standard while promoting tourism. Such initiatives by international organizations will boost special interest tourism market in the coming years.

Some of the key takeaways from FMI's study on special interest tourism market are:

The expansion of tourism industry in France and U.K. will catapult Europe to fore of special interest tourism marketActivities will remain key purpose motivating travelers to opt for special interest tourismEnvironmental activities will remain highly sought-after, while demand for adventure tourism is forecast to rise steadilyOnline booking will rise even as conventional methods such as in-person booking remain popular.

"Governments around the world are adopting various strategies to revive tourism industry as economies return to normalcy following COVID-19 outbreak. Keen focus on special interest tourism is noted, as governments engage in promoting special activities across tourism destinations," revealed a lead analyst at FMI.

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According to Think with Google, nearly 57% of travelers are in favor of personalizing their buying experiences based on their personal preferences, behavior, and past choices. The rising demand for personalization has become a crucial driver of the special interest tourism growth. By offering flexible packages and tailoring them as per traveler's preferences, travel and tour companies stand a better chance of satisfying them. The rising demand for personalizing travel packages and experiences will aid in the expansion of the market in the coming years.

Driven by changing consumer preferences, prominent trip advisors and planners such as Travel Triangle and others are offering facilities for personalizing travel experiences. This is expected to bode well for the global market.

Global Special Interest Tourism Market by Category

By Purpose:

  • Activity
  • Educational
  • Discovery
  • Hobbies
  • Challenge
  • Relaxation
  • Health & Therapy
  • Day Tours

By Tourist Type:

  • Domestic
  • International

By Traveler Type:

  • Individual
  • Couple
  • Group
  • Professional

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Special Interest Tourism in Travel & Analysis

        2.1.2. Special Interest Tourism in Travel Industry

TOC Continued…

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About Future Market Insights (FMI)  

Future Market Insights  (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.


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