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Boca Cosmetics Group at Cosmoprof with latest in keratin hair straightening for home and salon use

/ BOCA RATON, Fla. — July 28, 2011 — Boca Cosmetics Group continues to revolutionize keratin treatments as they attend the Cosmoprof North America trade show held at the Mandalay Bay Convention Center in Las Vegas, NV from July 31 to Aug 2, 2011. Cosmoprof North America is the most prestigious beauty trade show of its kind hosted in the U.S. which provides the business-to-business beauty industry an all-inclusive, international showcase of today's latest beauty products.

Boca Cosmetics Group is proud to be part of the ever changing beauty industry, breaking through a competitive keratin market with the latest and most advanced Keratin products without formaldehyde. Boca Cosmetics brands include Zelo Keratin for Home Use and Olez Advanced Keratin for Professionals, both have cutting edge, formaldehyde-free formulas. The company looks forward to participating in Cosmoprof North America and connecting with distributors, retailers, importers, and exporters interested in the booming demand for the latest and most effective formaldehyde-free keratin products.

Zelo, a word meaning "care with love" in Portuguese, offers the latest formaldehyde-free keratin in hair straightening. Zelo has received a great deal of acclaim for being an effective yet safe way for women to straighten their hair at home. Zelo was launched in March of 2011 on the Home Shopping Network (HSN). One sample clip from the HSN launch of the product can be viewed on Zelo's YouTube channel <" rel="external" target="_blank">>. Zelo again just sold out inventory on July 26, 2011 on their second, most recent HSN appearance. Zelo will also be part of the Military Shopping Channel release on September 1, 2011. The Military Shopping Channel (MSC) is associated with Kevin Harrington a pioneer in the infomercial industry and host of ABC show the "Shark Tank." MSC is an online shopping network based in Tampa, FL which will be available exclusively to service men and women and their families, produced by John Cremeans, who was previously a host on HSN. Zelo was also featured in this month's edition of the Time for Me Catalog.

Boca Cosmetics Group is also proud to feature Olez Advanced for professionals and salons. Olez was recently launched June 5, 2011 at the Premier Orlando trade show. Olez Advanced offers a totally formaldehyde-free, spray-able product eliminating the use of a bowl and brush, allowing for washing the hair on the same day and not interfering with other hair applications makes the product very attractive to the professional market.

Boca Cosmetics Group is a cutting-edge manufacturer, private-labeler, brand owner and supplier of Keratin products for professionals.


Gisela Basilio
Boca Cosmetics Group
1706 Costa Del Sol
Boca Raton, FL 33432