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Starbucks Mixes It Up This Summer with Global Launch of However-You-Want-It Frappuccino® Blended Beverages

SEATTLE, May 02, 2011 - Following last year’s successful introduction of however-you-want-it Frappuccino® blended beverages in the U.S. and Canada, Starbucks (NASDAQ: SBUX) launches the beverages globally this summer, allowing customers in every participating store around the world to personalize their Frappuccino® drink to their lifestyle and taste preferences. Now customers who visit participating Starbucks stores anywhere can create their perfect blended beverage in the same way they do their favorite Starbucks® espresso beverage by selecting from a variety of fresh milks, choosing the intensity of coffee, and picking any combination of syrups or toppings.

“We’re building on last year’s successful reinvention of our iconic Frappuccino® blended beverages by offering the innovative recipe in all of our stores globally,” said Annie Young-Scrivner, global chief marketing officer. “The high level of personalization available for Starbucks® Frappuccino® blended beverages remains a differentiator for the Frappuccino brand. This is just another way we are catering to a global audience who expects the very best from their Starbucks Experience.”

Back by popular demand, Mocha Coconut Frappuccino® blended beverage

For a limited time this summer at participating stores in the U.S. and Canada, Starbucks brings back a customer favorite and staple flavor in the Hawaii market: the Mocha Coconut Frappuccino® blended beverage, and its coffee-free variation, the Coconut Crème Frappuccino® blended beverage. This is just one of the many top-rated customer suggestions on MyStarbucksIdea.com that Starbucks has brought to life in stores. Made with premium Frappuccino® Roast coffee, rich mocha, whole milk and coconut syrup, the Mocha Coconut Frappuccino® is blended with ice and topped with whipped cream, chocolate drizzle and toasted coconut flakes.

Starbucks Frappuccino® Happy Hour Returns

Customers can enjoy any Frappuccino® blended beverage at half-price again this year with the return of Starbucks® Frappuccino® Happy Hour beginning May 6-15 from 3-5 p.m. local time at participating stores in the U.S. and Canada. Starbucks invites customers to sample the summer flavor, Mocha Coconut Frappuccino®, or put a unique spin on one of our classic flavors like Caramel Frappuccino® and Strawberries & Crème Frappuccino® blended beverages, or personalize one that is truly their own, for half the price.

Customers can connect with Starbucks and build their personalized Frappuccino® blended beverage on Frappuccino.com and stay up to date with Facebook.com/Frappuccino and Twitter.com/Frappuccino.