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Fintech CEO forecasts ‘new age of female investor power’

Rialto Markets CEO & Co Founder Shari Noonan

Women are taking centre stage in a new and more democratic age of investment, says Shari Noonan, CEO of Rialto Markets.

For too long the investment space has been dominated by male investors, but I believe the next decade will define a new age of female investor power”
— CEO & Co Founder Shari Noonan
NEW YORK, UNITED STATES, April 12, 2022 /EINPresswire.com/ -- Women are taking centre stage in a new and more democratic age of investment, says Shari Noonan, CEO of Rialto Markets.

A Wall Street highflier herself, before co-founding pioneering fintech company Rialto Markets, Noonan said: “From the very top of the financial markets right down to family investing, women have stepped up.

“At household level, female investors are sharing knowledge and sometimes grouping to spread investment risk as they take increasingly confident steps to buy and trade assets.

“For too long the investment space has been dominated by male investors, but I believe the next decade will define a new age of female investor power.

“This has partly been driven in the US by investment democratization through the crowdfunding boom and growth in the private securities market, and by a post-pandemic re-appraisal of household finances.

“There were pre-pandemic signs because the JOBS Act, having gone live in the US in 2016, had really enabled crowdfunding to hit its stride by then, but hardly a month goes by now without statistics showing how women are the new big investor power.

“And the pandemic is surely a factor; a Fidelity Investments survey recently revealed that 50% of women are more interested in investing since it started and, significantly, 42% have more to invest since COVID-19 hit.

“Fidelity’s survey also predicted that 2022 would be the year that 90% of women it interviewed were ready to take proactive investment steps.

“If that were not encouraging enough, a high percentage of respondents were clearly thinking about how to execute that investment desire: 62% wanted to boost their investment knowledge for high returns; 52% wanted to create a financial plan; 44% planned to reach out to a financial professional to help them take action; and 42% planned to be more proactive by investing more of their savings

“The study also found 67% of women are now investing outside of their retirement accounts – up 50% on 2018 – and it pleased me to note that portfolios held by women have been outperforming those of male counterparts by an average of 0.4%.

“Where there is a clear difference between the two sexes is their approach to investment: men are driven simply to outperform the stock market, women see this as secondary to a long-term goal like financing a child through education, long-term healthcare or retirement.

“And they have been quick to see the opportunities offered by the JOBS Act, through crowdfunding for many exciting start-ups and ambitious early-stage high-growth private companies – the new environment that inspired myself and several other seasoned Wall Street professionals to form Rialto Markets in 2016.”

Her company went on to create and operate its own ATS (alternative trading system) platform to enable private security trading, potentially replicating how the Nasdaq and NYSE are used for public company trading.

Ends
For more information on Rialto Markets CEO & Co Founder please contact steve.philp@worlddigitalfoundation.com

Rialto Markets, a FINRA member Broker Dealer (Rialto Primary) operates an Alternative Trading System (Rialto Secondary) for private securities including those issued as a Digital Asset Security.

Rialto Primary supports companies issuing equity and debt securities through Reg A+, Reg CF, and Reg D exemptions. Rialto Markets is registered in all 50 states including those requiring a broker-dealer to issue Reg A+ securities.

Shari Noonan (CEO) has extensive experience in building and scaling operations and product development with Deutsche Bank, Goldman Sachs, and Instinet and was instrumental in the electronification of the equities market. Shari was involved in deal flow analysis and governance activities in strategic acquisitions in her role as COO of Global Equity Trading and COO of Global Electronic Trading at Deutsche Bank and while in Trading Management at Goldman Sachs. Shari received a BS in Accounting from Marquette University and an MBA from Columbia University.

Steve Philp
World Digital Foundation
+447973159065 ext.
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