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Toys Market Size worth USD 437.05 Bn by 2030 | With stunning 5.6% CAGR, Says The Brainy Insights

Outdoor and sports toys are anticipated to witness significant growth in global toys market owing to the increase in the importance of staying fit among kids and youngsters.

Pune, March 30, 2022 (GLOBE NEWSWIRE) -- As per the report published by The Brainy Insights, the global toys market is expected to grow from USD 253.45 Billion in 2021 to USD 437.05 Billion by 2030, at a CAGR of 5.6% during the forecast period 2022-2030.

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There has been a global increase in per capita disposable income, particularly in emerging economies, driving the toys market's growth. People are investing in excellent and trustable toys for their kids' educational and fitness purposes. When parents didn't have the option to send their kids to daycare for a few years, parents were forced to buy toys and games to keep them entertained at home. Moreover, parents of children in the process of evolving purchased toys that assisted in development and learning and online learning. As a result, toy sales resurrected and increased in subsequent pandemic waves. The industry is growing due to various factors, including parents' increasing interest in green toys, the reemergence of traditional toys and video games, heightened recognition of the improved memory of building gadgets, and the explosive increase of mobile-based gaming.

Toys for newborns and babies are typically biased toward specific types based on their developmental stage. Toys for children aid in recreating a sense of shape, shading, surface, taste, and sound in infants as part of their overall development. Dialect, sociocultural, refined drivetrain, gross engine, and academic turn of events are all aspects of child development. There are selected toys made to learn exercises for infants based on the experience that toys provide to children, which aids in their chain of events. Its been long toys are in demand, and children still ask their parents to buy them toys.

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Annually, kids of various ages buy toys, ranging from newborn babies to young kids. Children and adults see an expansion of their entertainment options as technology advances. Toy play may be divided into two categories: imitative and instructional. The desire for self-preservation most likely inspired the first forms of the game. The use of firearms was one of the first things taught to children in many human civilizations. The essential stick or club was the template for successive military play implements, including swords and firearms. Most games and sports involving physical activity evolved from the practice of skills employed in fighting and hunts; however, the game or sport's equipment, such as the miniature bow and arrow handed to a child in ancient Rome for instruction, were seen as weapons rather than toys. War-related things, such as tiny soldiers and weaponry, were regarded as toys during the Middle Ages. Modern toys depict the most recent advances in combat, as well as the weaponry and war machines envisioned in speculative fiction and movie pictures. Even nowadays, during Mexico's Day of the Dead holiday, sugar is fashioned into ornate and magnificent skulls, graves, and saints; many of these forms are basically related to religious symbols, but in the hands of kids, they become toys that are toyed with and eventually eaten. Other apparent examples of religious toys include Christmas tree ornaments and the Neapolitan presepio, Easter eggs, which have a plethora of intricate figures depicting the birth of Jesus.

Key players operating in the global toys market are:

• Lego Group
• Mattel, Inc.
• Hasbro Inc.
• Moose Enterprise Holdings Pvt Ltd
• Simba-Dickie Group
• Bandai Namco Holdings Inc.
• Zuru Ltd

To enhance their market position in the global toys market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.

• In September 2020, Zuru Ltd, a Chinese game, made a partner who is abided by a UK-based digital marketing agency to improve its brand image among UK consumers.

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The Sports & Outdoor Toys segment dominated the market with around 23% in 2021

The product type segment is divided into action figures, building sets, dolls, games and puzzles, sports & outdoor toys, plush, and others. The Sports & Outdoor Toys segment dominated the market with around 23% in 2021. This growth is attributed to the urge to keep their children fit and healthy nowadays. Parents are keen on outdoor games and sports toys to keep their kids entertained and fit at the same time. This factor has helped boost the growth of outdoor activities like table tennis, badminton, pool typed based toys, and games. Companies have begun to introduce every kind of toy and game, such as educational games and outdoor games.

The Offline Channels (Hypermarket/Supermarket, Specialty Stores, Departmental Stores dominated the market with the largest market share of 56.3% in 2021.

The distribution channel segment is divided into [(online channels) and offline channels (supermarket, hypermarket, departmental stores, specialty stores]. The Offline Channels (Hypermarket/Supermarket, Specialty Stores, Departmental Stores) segment dominated the market with the largest market share of 56.3% in 2021. This growth can be credited to the general public's preference for purchasing from brick-and-mortar stores. Touch the product while buying plays a massive role in the buying process. It helps in deciding for the customer. Sometimes one can differentiate between the original and the copied product. Offline stores have other benefits like bulk discounts.

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Regional Segment Analysis of the Toys Market

• North America (U.S., Canada, Mexico)
• Europe (Germany, France, U.K., Italy, Spain, & the Rest of Europe)
• Asia-Pacific (China, Japan, India, & the Rest of Asia Pacific)
• South America (Brazil and the Rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of the Middle East and Africa)

Among all regions, the North American region emerged as the largest market for the global toys market, with a market share of around 38.1% in 2021. North America leads the toys market, owing to North America's spending factor. They are investing more in entertainment equipment like toys, educational games, and outdoor toys. Parents of the US are more focused on their kid's health and fitness. And there are a vast number of departmental stores present in the market where people can go, visit and physically judge the toys for themselves.

About the report:

The global toys market is analyzed based on value (USD Billion). All the segments have been analyzed globally, regional and country basis. The study includes the analysis of more than 30 countries for each piece. The report offers an in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter's five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.

About The Brainy Insights:

The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients' objectives of high-quality output within a short span of time. We provide both customized (clients' specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients' requirement whether they are looking to expand or planning to launch a new product in the global market.

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