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The Global Spectator Sports Market Will Grow At 7.5% CAGR To 2023

Gloabal Spectator Sports Market, 2023

Gloabal Spectator Sports Market

The Business Research Company’s Spectator Sports Market - By Type, By Revenue Source, By Sport And By Regions | Global Forecast To 2023

LONDON, GREATER LONDON, UK, May 18, 2020 / -- The global spectator sports market is expected to grow from nearly $144 billion in 2019 to around $192 billion in 2023 at a compound annual growth rate (CAGR) of 7.5%. Growth in the forecast period can be attributed to the growing popularity of sports such as cricket, basketball, soccer, American football and volleyball, and favorable government initiatives in countries such as India and Australia to promote the sports industry.

The increasing number of sports sponsorships are also expected to be a key driver of the sports market in the forecast period. In 2018, the global sports sponsorship market was valued at $46 billion, and it is expected to reach $49 billion by 2023, thus driving the global spectator sports market. Sponsorships generally help sports organizations in setting up and marketing the sports events to increase audience engagement. As a result, the sponsorship help drive the demand for spectator sports.

Emergence of a high number of sports channels and rising competition among channels to capture rising sports viewership are expected to drive the demand for broadcasting rights of sports events globally. This competition raises the prices that sports organizers are able to charge the channels for licenses to cover events. For example, sports audience on Indian TV increased by 7% during 2017 to reach 46 billion impressions in 2018, and the number is expected to increase further during the cricket world cup, Indian Premier League (IPL) and other sports events planned in the forecast period. These factors are expected to dive the revenues for the spectator sports market in the forecast period, thus supporting the overall growth of spectator sports.
Rising penetration of mobile, tablet and other electronics, and the emergence of affordable Internet in developing countries will also drive the sports market in the forecast period. Increased sales of Internet accessible electronic devices such as smartphones and tablets lead to an increase in online viewership of sports content. For example, Hotstar, a video streaming platform of Star India, is the official broadcaster of the Indian Premier League (IPL), and has a majority of mobile device-based users, and registered growth of 55.3% in viewership during 2018 compared to 2017. The same trend is expected to further continue in future IPL seasons, thus driving the revenues of the spectator sports market..

Economic growth in the forecast period will be a continued driver of the spectator sports market. The International Monetary Fund (IMF) predicts that the global real GDP growth will be 3.4% in 2020 and 3.6% from 2021 to 2024. Recovering commodity prices, after a decline in 2014 and 2015, are further expected to be a significant factor driving economic growth. The US economy is expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than developed markets in the forecast period. For instance, emerging and developing Asia’s GDP is expected to grow at 6.0% in 2020. This continued economic growth is expected to drive the demand for spectator sports.
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