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Global Batter & Breader Premixes Market, Forecast to 2025 - Emerging Markets Illustrating Great Growth Potential

Dublin, Nov. 01, 2019 (GLOBE NEWSWIRE) -- The "Batter & Breader Premixes Market by Application (Meat, Seafood, and Vegetables), Batter Type (Adhesion, Tempura, Beer, Thick, and Customized), Breader Type (Crumbs & Flakes and Flour & Starch), and Region - Global Forecast to 2025" report has been added to's offering.

The global batter premixes market was valued at USD 864.8 million in 2018. It is estimated to reach USD 921 million in 2019 and is projected to grow at a CAGR of 7% to reach USD 1,382.2 million during the forecast period, in terms of value.

The global breader premixes market was valued at USD 1,230.9 million in 2018 and is projected to grow at a CAGR of 6% to reach USD 1,842.2 million during the forecast period, in terms of value.

The global batter & breader premixes market comprises major international players, such as Bunge Limited (US), Associated British Foods (UK), McCormick & Company (US), and Kerry Group plc (Ireland). New product launches, expansions, and investments in R&D are some of the strategies that have been adopted by the key players in the market. These strategies have broadened the scope of the market.

The key drivers include the rising consumption of premium meat products and the rising demand for QSRs

The growth of the batter & breader premixes market is driven by the rising consumption of processed meat products along with the increasing popularity of QSRs. Also, the increasing per capita income is further accelerating market growth. However, volatility in the prices of raw materials is hampering the market growth.

The market for batter premixes in the batter & breader premixes market is projected to record a higher CAGR during the forecast period

The batter is a thin dough that is used as a coating while frying various food products, such as chicken, pork, seafood, nuts, vegetables, and fruits. The batter premixes market, by type, is segmented into adhesion batter, tempura batter, beer batter, thick batter, and customized batter.

Among these, the customized batter segment is projected to experience a significant rise in demand in the coming years, due to the inclination of consumers toward a variety of meat products with different flavors. Moreover, the increasing adoption of batter premixes in homemade chicken and seafood dishes is also projected to expand its demand during the forecast period.

The adhesion batter segment accounted for the maximum share, based on batter type, in the batter & breader premixes market, in terms of value

Adhesion is mainly the physical and chemical bonding of the coating material with itself as well as with the food product. Adhesion batter provides an outer coating to food products. It is made from various types of starch and is characterized by high solid content and low viscosity. Due to this, adhesion batter binds the outer layers of coating to the food product by creating a cohesive layer between them. It aids in controlling the pick-up of breading, which reduces crumb fall-off and prevents surface voids.

The adhesion batter segment is projected to dominate the market by 2025, in terms of value. This is due to the high adoption of adhesion batter in QSRs in most North American and European countries. Further, the increasing demand for adhesion batter in meat, seafood, and vegetable applications, such as onion rings and zucchini, is also projected to drive its demand.

The meat segment accounted for the maximum share, based on batter application, in the batter & breader premixes market.

The meat segment is projected to be the largest in the global batter premixes market during the forecast period. It is also expected to be the fastest-growing segment, owing to the high consumption of chicken, pork, and beef products in fast-food centers. Products such as chicken nuggets and pork schnitzel are highly famous and use batter premixes for coating and taste enhancement.

Batter premixes provide flavor, texture, and color to pork and chicken products as well as enhance the overall cooking process. Owing to such functional advantages, the popularity of these products is increasing among end-users in major economies, such as the US, Canada, and the UK. This is accelerating the growth of the meat batter premixes market.

The crumbs & flakes segment is a faster-growing segment, based on breader type, in the batter & breader premixes market.

Breadcrumbs are obtained by drying the bread and maintaining its moisture content up to 3%-8% and then breaking it down using a hammer mill or crusher, which breaks the bread into breadcrumbs. There are different types of breadcrumbs available in the market; they differ based on moisture content.

Breadcrumbs have several applications in food products and are used as the main ingredient in processed food products, such as breading fried food. They are also used as a coating on confectioneries. Furthermore, breadcrumbs increase the stability of food products and are, therefore, used in fried products. These factors have helped to propel the market share of the segment due to their high consumption in QSRs as well as traditional restaurants.

The meat segment is the fastest-growing segment, based on breader application, in the batter & breader premixes market.

The breader premixes market, based on application, has been segmented into seafood, meat, and vegetables. Breader premix products are experiencing a huge demand in applications involving chicken, beef, and pork. They are widely being utilized in several chicken products, as they provide desirable textural characteristics.

Thus, in response to the growing demand for these products, breader premix users in the foodservice industry are prominently demanding breader premix products as well as focusing on offering new breader-coated meat products to their customers. These factors are propelling the breader premixes market globally.

High growth is projected to be witnessed in the North America batter & breader premixes market during the forecast period

North America dominated the global batter & breader premixes market in 2018. This is due to the increasing demand for convenience food items in the meat and seafood category. Also, the high standard of living has accelerated the snack industry of this region, which, in turn, is accelerating the batter & breader premixes market.

The US is projected to dominate the North American batter & breader premixes market during the forecast period. This is due to the high awareness among consumers and food centers about the usage of these premixes in different applications. Also, the presence of prominent players such as Cargill, Incorporated (US), Archer Daniels Midland Company (US), Bunge Limited (US), Newly Weds Foods, Inc. (US) and McCormick & Company (US) is expected to aid market growth in the future.

Key Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Batter & Breader Premixes Market
4.2 Batter & Breader Premixes Market, By Region, 2019 vs. 2025
4.3 Batter Premixes Market, By Type, 2019 vs. 2025
4.4 Breader Premixes Market, By Type, 2019 vs. 2025
4.5 Batter Premixes Market, By Application, 2019 vs. 2025
4.6 Breader Premixes Market, By Application, 2019 vs. 2025
4.7 Batter Premixes Market, By Country
4.8 Breader Premixes Market, By Country

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers Rise in the Consumption of Premium Meat Products Inclination Toward Low-Carb and Gluten-Free Products Rising Demand for Processed, Prepared, and Convenience Food
5.2.2 Restraints Volatility in the Prices of Raw Materials Prevalence of Allergies to Batter & Breader Premix Sources, Such as Soy and Wheat
5.2.3 Opportunities Emerging Markets Illustrating Great Potential for Batter & Breader Premixes Increase in Investments in Research & Development for New Batter & Breader Technologies
5.2.4 Challenges Infrastructural and Regulatory Challenges in Developing Countries Shift Toward Fresh Food Products

6 Batter & Breader Premixes Market: Regulations
6.1 Introduction
6.2 US Food and Drug Administration (FDA)
6.3 Food and Agriculture Organization (FAO)
6.4 Canadian Food and Drug Act and Regulations

7 Batter Premixes Market, By Type
7.1 Introduction
7.2 Adhesion Batter
7.2.1 High Usage in Fast-Food Chains
7.3 Tempura Batter
7.3.1 Increasing Usage of Tempura Batter in Seafood Applications
7.4 Beer Batter
7.4.1 Increasing Demand for Beer Batter in Developed Countries
7.5 Thick Batter
7.5.1 Rising Demand for Thick Batter in the North American Snack Food Industry
7.6 Customized Batter
7.6.1 High Competition Among Quick Service Restaurants Driving the Consumption of Customized Batter

8 Batter Premixes Market, By Application
8.1 Introduction
8.2 Meat
8.2.1 Pork Rising Consumption of Pork in Fast-Food Chains of North American and European Countries
8.2.2 Chicken Rising Health Concerns Driving the Consumption of Chicken
8.3 Seafood
8.3.1 Increasing Usage of Tempura Batter in Seafood Applications
8.4 Vegetables
8.4.1 Onion Rings Increasing Research on Onion Batter to Provide Healthier Final Products
8.4.2 Other Vegetables Increasing Demand for Beer Batter Premixes for Vegetables
8.5 Others
8.5.1 Rising Demand for Batter in Fruit Applications

9 Breader Premixes Market, By Type
9.1 Introduction
9.2 Crumbs & Flakes
9.2.1 Dry Bread Crumbs Use of Dry Bread Crumbs in Fish Fingers, Mini Fillets, Goujons, and Chicken Nuggets
9.2.2 Fresh Bread Crumbs Use of Fresh Bread Crumbs for Soft Coating on Fried Foods Or for Stuffing
9.2.3 Cracker Crumbs Cracker Crumbs in Pre-Dust Applications
9.2.4 Others Nuts and Seeds - Excellent Sources of Proteins, Healthy Fats, Fibers, Vitamins, and Minerals
9.3 Flour & Starch
9.3.1 Cereals
9.3.2 Wheat Increase Demand for Wheat in the Meat Industry
9.3.3 Rice Rice Flour Serving as an Alternative to Wheat Flour in Battered and Breaded Foods
9.3.4 Corn Corn Breaders Utilized in Seafood Products, Such as Catfish
9.3.5 Others Use of Barley as A Flavor Enhancer in Fish Or Seafood
9.3.6 Pulses High Protein and the Fiber Content of Pulses Adding A Distinct Flavor to Coated Foods
9.3.7 Blends Blended Breaders are Made From Bread Crumbs, Cereal Breaders, Or Fruit & Nut Breaders
9.3.8 Others Potato Flour - an Alternative to Wheat Flour, Especially in Breading and Coating

10 Breader Premixes Market, By Application
10.1 Introduction
10.2 Seafood
10.2.1 Crab Rising Demand for Crabmeat as Starters in Traditional Restaurants
10.2.2 Fish High Consumption of Fish in Homemade Dishes, With Different Types of Flour
10.2.3 Others Rising Consumption of Shrimp in the US
10.3 Meat
10.3.1 Rising Demand for Breader Premixes in Chicken Applications
10.4 Vegetables
10.4.1 Increasing Preference for Low-Calorie Snacks

11 Batter & Breader Premixes Market, By Region
11.1 Introduction
11.2 North America
11.2.1 US Increased Number of Established Food Processors
11.2.2 Canada Rising Immigration Increasing the Restaurant Business, Thus Driving the Batter & Breader Premixes Market
11.2.3 Mexico Increasing Demand for Processed Foods
11.3 Europe
11.3.1 Germany Rising Demand for Frozen Processed Foods, Such as Nuggets and Burger Patties, to Increase the Demand for Batter & Breader Premixes
11.3.2 UK Initiatives By Batter & Breader Manufacturers to Expand in the Market
11.3.3 France Increasing Consumption of Batter & Breader Premixes in Homemade Dishes
11.3.4 Spain Increasing Consumption of Customized Batter & Breader Premixes to Provide Innovative Food Products
11.3.5 Russia Increase in the Number of Experiments Among Fast-Food Companies to Offer Better Products to Their Customers
11.3.6 Rest of Europe Increasing Consumption of Snack Products By the Urban Population
11.4 Asia Pacific
11.4.1 China Increasing Purchasing Power of the Middle-Class Families
11.4.2 India Increasing Adoption of Western Cuisine By Millennials
11.4.3 Japan Increasing Consumption of Batter Premixes in Homemade Dishes
11.4.4 Australia & New Zealand Introduction of New Products in Fast-Food Centers
11.4.5 Thailand Increasing Number of Western Tourists Influencing Local Food, Which, in Turn, Drives the Market for Batter & Breader Premixes
11.4.6 Vietnam Increasing Investments of Global Brands
11.4.7 Indonesia Acceptance of Online Delivery Accelerating the Fast Food Centers, Thereby Driving the Consumption of Batter & Breader Premixes
11.4.8 Malaysia Strong Government Support to Drive Poultry Consumption
11.4.9 Rest of Asia Pacific Increasing Domestic Demand for Fast-Food Products Among the Urban Population
11.5 Rest of the World
11.5.1 South America Rising Export of Meat Products Expected to Propel the Batter & Breader Premixes Market
11.5.2 Middle East & Africa Increasing Consumption of Processed Meat Products

12 Competitive Landscape (Global)
12.1 Overview (Global Market)
12.2 Competitive Leadership Mapping
12.2.1 Terminology/Nomenclature Visionary Leaders Innovators Dynamic Differentiators Emerging Companies
12.3 Strength of Product Portfolio
12.4 Business Strategy Excellence
12.5 Ranking of Key Players, 2018
12.6 Competitive Scenario
12.6.1 New Product Launches
12.6.2 Expansions & Investments
12.6.3 Mergers & Acquisitions

13 Competitive Landscape (Asian)
13.1 Overview
13.2 Ranking of Key Players, 2018
13.3 Competitive Scenario
13.3.1 New Product Launches
13.3.2 Expansions

14 Company Profiles (Global)
14.1 Associated British Foods PLC
14.2 Cargill
14.3 Archer Daniels Midland Company
14.4 Euroma
14.5 House-Autry Mills
14.6 Kerry Group
14.7 Bunge Limited
14.8 Mccormick & Company, Incorporated
14.9 Showa Sangyo Co. Ltd.
14.1 Newly Weds Foods

15 Company Profiles (Asian)
15.1 Heliofood
15.2 Shimakyu
15.3 Thai Nisshin Technomic Co. Ltd.
15.4 PT Sriboga Flour Mill
15.5 Dongguan Hongxing Foods Co. Ltd.
15.6 Bon Ingredo SDN BHD
15.7 Arcadia Foods
15.8 Xiamen Uprisingstar Foodstuffs Co. Ltd.
15.9 Zhuhai Yitong Industrial Co. Ltd.
15.10 PT. Primera Panca Dwima

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