Commercial available for immediate release and airing prior to campaign launch on May 20th.

HANOVER, PA, May 16, 2019 (GLOBE NEWSWIRE) -- Utz Quality Foods, LLC. announced a media campaign that will launch on May 20, 2019, including the use of regional TV, digital and social platforms, telling of the first-ever “Adventures of The Little Utz® Girl.”  Through fifteen and thirty second commercials in a newly animated, contemporary format, The Little Utz® Girl will come alive and jump off the package which has been her home for nearly 100 years. 
The Little Utz Girl, an icon who stands as the embodiment of all things honest and good for Utz®, was “born” without a name in the 1920’s when founders William (Bill) and Salie Utz began making and selling their delicious potato chips in Hanover, Pennsylvania. The Adventures of The Little Utz Girl tells of her mischievous spirit and spunky vibe, reminiscent of the Utz® brand today.
In addition to The Little Utz Girl, the campaign introduces a new side-kick “Salty”, her ever present pet cat and sidekick, as well as the young mascot’s parents, founders Bill and Salie Utz.  A timeless rendition of Hanover Pennsylvania, the snack food capital of the world, serves as the backdrop of the campaign, while The Little Utz Girl heads out on adventure and shares “the crunch that connects us all”.

Utz Potato Chip Package The Little Utz Girl, as she appears in the first ever broadcast and digital campaign bringing the iconic mascot to life. Salty the cat is her mischievous side-kick.

“The Little Utz Girl represents our nearly 100-year heritage and embodies everything important about Utz.  She has a big heart and mischievous spirit too”, said Dylan Lissette, Chief Executive Officer, Utz Quality Foods, LLC., “and above all else, she reminds us that just being yourself, is the funnest adventure of all.”

Created by Doe-Anderson Advertising and animated by Picasso Pictures, the fifteen and thirty second commercials will begin airing on May 20th in Central Pennsylvania, Pittsburgh and Philadelphia through TV as well as a range of digital and social media sites.

For preview files of the commercial spots, please contact Monica Edwards at medwards@doeanderson.com
To view The Little Utz Girl’s Adventure’s go to: https://www.utzsnacks.com/pages/utz/#utzgirlAnd, join the fun by telling us more about how you love the Little Utz® Girl’s Adventure’s on Facebook at: www.facebook.com/utzsnacks.
Utz® snack foods are available in a wide range of flavors and come in convenient on-the-go and take-home sizes, available in leading retailers across the U.S. or available on-line at: www.utzsnacks.com

Attachments

• Utz Potato Chip package
• Little Utz Girl

Monica Edwards
Doe-Anderson
2132227035
medwards@doeanderson.com