“Rodale Institute Approved” Products to Hit the Market this Spring
Kutztown, PA, May 16, 2019 (GLOBE NEWSWIRE) -- With more and more alarming news about climate change and declining human health, consumers are looking for tangible ways to make a difference.
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That’s why Rodale Institute, the global leader in regenerative organic agriculture, is partnering with select brands to create “Rodale Institute Approved” products that support healthy, regenerative organic farming practices.
“Rodale Institute Approved” is not another standard or certification. Rather, it’s a recognition of farms and producers who are going above and beyond in their sourcing and farming practices. Rodale Institute Approved is Rodale Institute’s “seal of approval” on a product that has been grown or produced in a way that supports healthy soil, healthy people, and a healthy planet.
A portion of sales will also go to support Rodale Institute research and farmer training programs.
The first products on the market include organic wine from Domaine Bousquet of Argentina, organic coffee from Highwire Coffee Roasters in California, organic soil amendments from Pennsylvania-based Organic Mechanics, and organic produce from Greensome Farms. For more information on where to purchase these products, visit RodaleInstitute.org/RIApproved.
“Rodale Institute Approved represents a partnership between a brand that values regenerative organic practices and Rodale Institute,” said Jeff Tkach, chief growth officer for Rodale Institute. “These partnerships allow us to be directly in a consumer’s kitchen or garden educating them about important farming practices that affect their everyday lives.”
Labid Al Ameri, of Domaine Bosquet, said “We're thrilled to work with Rodale Institute. We share the same vision for agriculture. We believe the organic approach is the best way to achieve quality while respecting the land and its sustainability. Our partnership goal is to show consumers that by purchasing organic products, not only they will find the highest quality, but it will also encourage more farmers to become organic and make our environment and land healthier.”
Remarks from other participating brands include:
- Organic Mechanics President Mark Highland said “We are excited for this opportunity to collaborate with Rodale Institute, as we share Rodale's passion for regenerative organic agriculture. Rodale Institute has been a pioneer in researching best practices in organic agriculture for almost a century, and we are proud to have Organic Mechanics products be selected as Rodale Institute Approved.”
- Highwire Coffee Roasters Co-Founder Rich Avella said “We're thrilled to work with Rodale Institute. This partnership validates the hard work of the farmers who grew the coffees that go into Conscientious Objector, and gives us a chance to share this coffee we blend, roast, and love with a like-minded audience."
- Greensome Farms CEO Kareem Brantley said “Greensome Farms is a pioneer in regenerative organic agriculture. We care deeply about global soil health. We understand that when soil is nurtured and farmed properly, pollution is reduced, more carbon is sequestered, and a higher quality of nutrient dense food is grown for consumption. Greensome Farms is on the forefront of this organic revolution and couldn’t be more excited to share our journey with you, as we harness the power of nature combined with technology to help farmers safely feed our planet, grow better tasting, more nutrient-dense food, and significantly reduce the amount of carbon dioxide in our atmosphere.”
Learn more about Rodale Institute Approved at RodaleInstitute.org/RIApproved.
About Rodale Institute: Rodale Institute is a 501(c)(3) nonprofit dedicated to pioneering organic farming through research and outreach. For seventy years, the Institute has been putting science behind best practices in organic agriculture, sharing its findings with farmers and scientists throughout the world, advocating for policies that support farmers, and educating consumers about how going organic is the healthiest option for people and the planet. Learn more at RodaleInstitute.org.
About Domaine Bousquet: Located in Gualtallary, a sub-zone of Tupungato, in Mendoza’s Uco Valley, Domaine Bousquet was created on virgin land by French-born pioneer Jean Bousquet in 1997. Today, the award-winning winery, run by daughter Anne Bousquet and husband Labid al Ameri, is Argentina’s largest exporter of wines made from organic grapes. All wines are made from 100% organic fruit grown at a cool 4,000-foot-high altitude, and crafted with a French winemaking sensibility. Learn more at domainebousquet.com.
About Highwire Coffee Roasters: Highwire Coffee Roasters was started by three people who believed a coffee company could be a force for good. What does that mean to us? More than anything, it’s a place where people have jobs and spaces that nourish them. It also means we look out for one another, share what we have, partner with people that have similar values and make choices that promote sustainability. We now serve our customers in Oakland, Berkeley, Albany and the San Francisco Ferry Building Farmer’s Market. We roast next door in Emeryville and are fortunate to share our coffee with folks outside the Bay Area. Learn more at HighWireCoffee.com.
About Organic Mechanics Soil Company: The Organic Mechanics Soil Company is a wholesale manufacturer of premium, organic, peat-free potting soils, biochar, soil amendments and fertilizers. Our philosophy embraces environmental sustainability as a core value. We strive to produce the most environmentally friendly, highest quality potting soils and soil amendments on the market. Organic Mechanics Potting Soils use only the finest 100% organic, all natural and completely peat-free ingredients. They deliver superior results for sustainable home gardeners, professional growers, landscape designers and architects, organic farms, arboretums and botanic gardens. Learn more at organicmechanicsoil.com.
About Greensome Farms: Greensome Farms is a pioneer in regenerative organic agriculture. We use a proprietary combination of technology and microbiology to leverage the natural power of soil. This information is used to help farmers become more profitable while improving their field’s growing capacity. Brands rely on us to source high-quality, safety tested, regenerative organic ingredients that can be safely used in their trusted consumer products. Consumers will begin to have peace of mind as they have new fresh and packaged options in the marketplace that are transparently sourced and tested in the field. Learn more at greensomefarms.com.
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Attachments
Diana Martin Rodale Institute 610-683-1443 diana.martin@rodaleinstitute.org
