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EXIT Realty International Employs Engage121 Digital Solutions to Make Marketing Work at the Office and Agent Level

International real estate brand leverages Engage121’s automated marketing technology to deliver on-brand, local messaging to EXIT regional developers, franchisees, offices and agents.

Norwalk, CT, Dec. 12, 2018 (GLOBE NEWSWIRE) -- Engage121, a Connecticut-based technology company delivering innovative, LOCAL SEO solutions for franchise and other multi-location businesses, was challenged by its client EXIT Realty Corp. International to develop brand-compliant, LOCAL SEO services. Engage121 responded by delivering a solution that enables EXIT to seamlessly deploy its corporate brand marketing assets across all levels of their organization, at both the national and local levels.

EXIT Realty Corp. International operates in Canada and the United States with hundreds of brokerages and thousands of agents.  The company’s integrated marketing strategy demands a solution that that addresses the needs of all its stakeholders, on an individual and localized basis, with an approach that ensures ease-of-use, brand compliance and cost-effectiveness. Although each level of the organization possesses unique marketing challenges and objectives, EXIT required a system that was able to deliver effective messaging and marketing for each, through local marketing channels such as Google advertising, Facebook and other social media, as well as hometown newspapers, radio, TV and other media, all contributing to development of each office’s and agent’s LOCAL SEO.

The relationship between EXIT and Engage121 began in March of 2007, when EXIT white labeled Engage121’s Grassroots PR system as its EXIT Shoptok portal to provide local, on-brand, press release marketing services to individual regions and franchisees. According to Susan Harrison, EXIT Realty’s Senior Vice President, the partnership between the two companies has expanded in response to EXIT’s growth as an organization and changes in the marketing landscape. “Public relations is important to us,” says Harrison, “and digital marketing and LOCAL SEO have become critical to our competitive positioning and success in our local markets. Engage121 delivers results and its programs let us focus on what we do best, recruiting and retaining the best real estate professionals, nurturing them to be successful and providing compelling training and content that keep them on top.”

More than 5,000 EXIT Realty professionals use one or more Engage121 solutions, including HOT!Content, Office LOCAL SEO, Agent LOCAL SEO, regionally-focused digital advertising, and automated PR management. These programs have expanded the brand footprint for EXIT Realty Corp. International, as reflected in the metrics achieved over the past 18 months: 1,537 press release announcements; 2,392 digital advertising campaigns; 3,495,975 digital impressions; and, 100,826 clickthroughs to brand collateral.

For more information about Engage121, please contact Brian Q Smith at 203-849-7206 or via bsmith@engage121.com. For more information about EXIT Realty International visit www.exitrealty.com.  

 

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About Engage121, Inc.:
Established in 1998, Engage121 has 20 years’ experience as an industry leader, providing local digital marketing, social media, PR and reputation management communications software and services to small business and enterprise clients. Engage121 enables organizations to manage, monitor, evaluate and respond in real time to digital marketing activity across the widest range of platforms, including Google, Yelp, YouTube, Facebook and Instagram, as well as hundreds of consumer review sites and online directories.  The company’s certifications include Yelp Advertising Partner and Facebook Marketing Developer. Achieving meaningful results with over 55,000 local businesses in the United States and Canada, Engage121 has developed experience working with companies across a variety of industries and providing a range of services. For more information, please visit www.engage121.com.

About EXIT Realty
EXIT is a proven real estate business model that has to-date paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. EXIT Realty’s Expert Marketing Suite™ including geolocation Smart Sign™ technology gives home sellers the edge in a competitive marketplace. The company’s Focus on Good Health initiative promotes wellness at work and home. A portion of every transaction fee received by EXIT Realty Corp. International is applied to its charitable fund and to-date, $4 million has been pledged to charity.  For more information, please visit www.exitrealty.com

Engage121 Media Contact:

Brian Q. Smith
EVP, Digital Solutions
Engage121, Inc.
203-849-7206
bsmith@engage121.com

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