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Dark Analytics Market estimated to be $278.3 million in 2018 to reach $867.6 million by 2023, at a CAGR of 25.5%

Dark analytics focuses on exploring dark data to unearth the distinctions of businesses, consumers and employees

HYDERABAD, TELANGANA, INDIA, September 4, 2018 / -- Dark Analytics: A Key Business Asset to Unearth Hidden Data

Dark analytics refers to the usage of “dark” data; the unutilized data which is collected and largely unused due to its irrelevance and disparity. The digital universe is going through an ever expanding landscape and creating pathways for new technologies to evolve and thrive. In a rapidly evolving environment the presence of relentless competition, economic instability, globalization and the complex nature of consumers’ needs are pushing businesses to constantly strive and search for solutions. Businesses are focusing on instilling technology and employing data on the basis to transform and attain competitive advantage. Recent advances in technology are helping businesses to gather information from untapped sources to run their operations efficiently and make informed decisions.

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Organizations collect data from consumers on numerous occasions using various sources such as transactional histories, social media, search engines and Internet of Things (IOT). However, a majority of this data is raw and is present in an unstructured format, piling up in silos within the system. Analytics have been utilized by businesses previously, but were mostly limited to deducing information from the structured data. However, the unstructured data is hard to read and make sense because there is no fixed model or pattern upon which the data is stored and hence making it harder to predict and obtain information. As we progress on the technological forefront, data scientists are exploring ways to experiment with dark analytics.

Dark analytics focuses on exploring dark data to unearth the distinctions of businesses, consumers and employees; it is the information which is not possible to extract from the structured data. The importance of dark analytics is gaining increasing traction from businesses and organizations alike to be used extensively in their operations. Since the technology is still in the nascent stage, businesses, at least major players are required to look beyond traditional methods for growth opportunities. The usage of dark analytics helps businesses to be able to forecast demand, monitor purchase patterns of their consumers, keep a track of trends affecting a consumer’s choices by accessing their social media posts and brace for uncertainties.

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Governments have a knack for identifying the latest technologies and are thought to be embracing big data in various government related high potential fields such as healthcare, cybersecurity and education. Palantir technologies, a data analytics company received $2 million during its initial funding stages from In-Q-Tel, a venture capital arm of the US Central Intelligence Agency. The CIA uses Palantir’s software to link through the various caches of data collected by intelligence agencies to extract intuitive data from raw information to predict and solve any emerging threats. Large IT tech companies such as Apple and IBM are also following this suit for dark analytics by acquiring major startups or by using in house intelligence to build advanced machines. Apple has recently acquired Lattice Data, an expert in providing AI enabled interface data for $200 million. Whereas, IBM took an unconventional approach and built an AI system WATSON.

Dark Analytics market report is segmented as indicated below:
1. Dark Analytics Market – By Analytics Type
1.1. Introduction
1.2. Predictive
1.3. Prescriptive
1.4. Diagnostic
1.5. Descriptive
1.6. Others

2. Dark Analytics Market – By Dimensions
2.1. Introduction
2.2. Structured Data
2.3. Unstructured Data
2.3.1. Traditional
2.3.2. Non- Traditional
2.4. Deep Web Data

3. Dark Analytics Market - By Data Collection Type
3.1. Introduction
3.2. Transactional Systems
3.3. Social Media
3.4. Search Engines
3.5. Internet of Things (IOT)
3.6. Others

4. Dark Analytics Market – By Data Type
4.1. Introduction
4.2. Enterprise
4.3. Customer
4.4. Operational
4.5. Others

5. Dark Analytics Market – By Deployment Type
5.1. Introduction
5.2. On Premise Demand
5.3. Cloud Based

6. Dark Analytics Market - By End User
6.1. Introduction
6.2. Retail and E commerce
6.3. Financial Institutions
6.4. Energy
6.5. Healthcare
6.6. Government
6.7. Others

7. Dark Analytics Market – By Market Entropy
8. Dark Analytics Market – By Geography

Companies Cited/Interviewed/Referenced
IBM Corporation
Amazon Web Services
Micro Focus
Dell EMC
Apple Inc.
Quantta Analaytics
Company 20+

Related Reports:

A. Energy and Utility Analytics Market

B. Location Intelligence and Location Analytics Market

What can you expect from the report?
The Dark Analytics Market Report is Prepared with the Main Agenda to Cover the following 20 points:

1. Market Size by Product Categories
2. Market trends
3. Manufacturer Landscape
4. Distributor Landscape
5. Pricing Analysis
6. Top 10 End user Analysis
7. Product Benchmarking
8. Product Developments
9. Mergers & Acquisition Analysis
10. Patent Analysis
11. Demand Analysis ( By Revenue & Volume )
12. Country level Analysis (15+)
13. Competitor Analysis
14. Market Shares Analysis
15. Value Chain Analysis
16. Supply Chain Analysis
17. Strategic Analysis
18. Current & Future Market Landscape Analysis
19. Opportunity Analysis
20. Revenue and Volume Analysis

Frequently Asked Questions:

Q. Does IndustryARC publish country, or application based reports in Dark Analytics Market? Response: Yes, we do have separate reports and database as mentioned below:

1. North America Dark Analytics Market (2018-2023)
2. South America Dark Analytics Market (2018-2023)
3. Europe Dark Analytics Market (2018-2023)
4. Asia Pacific Dark Analytics Market (2018-2023)
5. Middle East and Africa Dark Analytics Market (2018-2023)
6. Diagnostic Dark Analytics Market (2018-2023)
7. Deep Web Data Dark Analytics Market (2018-2023)
8. Internet of Things (IOT) Dark Analytics Market (2018-2023)
9. Enterprise Dark Analytics Market (2018-2023)
10. Government Dark Analytics Market (2018-2023)

Q. Does IndustryARC provide customized reports and charge additionally for limited customization?
Response: Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization

1. Increase the level of data in application or end user industry.
2. Increase the number of countries in geography or product chapter.
3. Find out market shares for other smaller companies or companies which are of interest to you.
4. Company profiles can be requested based on your interest.
5. Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end use segment.

Any other custom requirements can be discussed with our team, drop an e-mail to to discuss more about our consulting services.

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Mr. Venkat Reddy
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