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Allergy Standards Announces Expansion at NY Home Fashions Market Week

Allergy Standards Ltd. (ASL), the international scientific standards body for asthma & allergy friendly® Certified Products, announced at NY Home Fashions Market Week the expansion of Certified asthma & allergy friendly® home textile products into various retail stores in America as well as availability for the first time in international retail outlets.

/EIN News/ -- New York, NY, March 22, 2018 (GLOBE NEWSWIRE) -- ASL also discussed the addition of an asthma and allergy component authorization program to be available for sourcing suppliers later this year which will provide supply chain auditing and compliance in the home textile industry.

“Asthma and allergies are a health concern worldwide, not just in the U.S., so it is important to Allergy Standards that we are able meet the needs of consumers in all countries with the peace of mind that they can now purchase healthier and safer home textile products. We are delighted to announce that the asthma & allergy friendly® Certification Mark can be found on a variety of bedding products in Europe, the Middle East, and Asia, as well as America and Canada,” said Dr. John McKeon, CEO of Allergy Standards Ltd.

New York Market Week showroom Downlite


Many bedding and textile manufacturers carry the asthma & allergy friendly® Certification Mark, such as Hollander Home Fashions, Downlite International, Welspun Home, Indo Count, Allied Feather, and Protect-A-Bed, and Certified Products are found at all major bedding stores. A dedicated shopping page is now available on Bed Bath & Beyond where shoppers can easily search and sort by all Certified asthma & allergy friendly® product categories, such as air purifiers, vacuum cleaners, and cleaning supplies.

The New “Healthy Home” Showroom

The showrooms during NY Home Fashions Market Week traditionally focus on home textiles directed at volume retailers but was shaken up this year with several textile manufacturers choosing to include product displays of other products that contribute to a healthier home, as consumers are becoming more concerned with health, sustainability, and the reduction of harmful chemicals in the products they buy.

“Downlite is committed to providing high-quality bedding products and the health and safety of our products is a top priority. Displaying certified products from LG Electronics is a great way to showcase our commitment to improving indoor air quality,” said Josh Werthaiser, CEO at Downlite International. “We value partnerships including asthma & allergy friendly® Certification to bring peace of mind to shoppers looking for healthier products.”

This year, LG Electronics featured their new PuriCare air purifier at the showroom of Downlite International, which will be seen by retail buyers during the week. As retail stores continue to struggle to compete with online retailers, many are finding the asthma & allergy friendly® Certification Mark to be a mark of differentiation which consumers are aware of and find valuable.

Consumers Trust Certification Marks

Other relevant certification marks in the home textiles industry include Oeko-Tex and GOTS designations, which are also credible and scientific based. They focus on sustainability and organic material sourcing. Oeko-Tex and GOTS are beneficial to manufacturers who are interested in achieving asthma & allergy friendly® Certification, as it brings them one step closer to meeting the strict physical, chemical, and allergen criteria a product requires to meet the certification standards from ASL.

“Allergy Standards is able to provide valuable insights and consumer purchasing trends related to health and the demand for allergy products. Retailers and product manufacturers will find this information valuable when marketing to the discerning millennial consumer who is increasingly concerned with family health and safety,” said Courtney Sunna, VP of Strategic Business Development.

About NY Home Fashions Market Week

New York Home Fashions Market Week focuses on home textiles directed at volume retailers and takes place at home textile showrooms of HFPA member companies and additional individual showrooms. The Home Fashion Products Association (HFPA®) is a leading association for companies involved in the home fashion products industry. Members include companies that manufacture, market, or supply window, bedding, bath, table linens, kitchen textiles, floor and wall coverings, allied products, accessories and services.

About Allergy Standards and the asthma & allergy friendly® Certification Program

"The Application of science to solve allergy labelling challenges": Allergy Standards Limited (ASL) is an international certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthmatics and individuals with associated allergies. ASL has devised a series of proprietary testing protocols and suitability specifications for products to meet in order to be eligible for certification as asthma & allergy friendly®. ASL has developed these protocols to identify products that consumers can trust have been subject to rigorous testing to determine their relative suitability for people with asthma and allergies.


A photo accompanying this announcement is available at

A photo accompanying this announcement is available at

Lea Daulan
Allergy Standards Limited
353 1 6755678

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