MESQUITE, Texas, Feb. 13, 2018 (GLOBE NEWSWIRE) -- The Pickle Juice Company, creator of the only sports beverage on the market proven to relieve muscle cramps, announces its partnership with the National Multiple Sclerosis (MS) Society for the organization’s 2018 Bike MS event series. Bike MS is the largest fundraising bike series in the world and supports research and services for those living with multiple sclerosis. As a partner, The Pickle Juice Company will serve up its functional, all-natural Pickle Juice^® sports beverage at all 80 scheduled Bike MS events this year, taking place in cities across the nation.

“Having always been popular in the cycling community, Pickle Juice^® is a natural partner with Bike MS, and we hope to make a difference by joining the event series this year,” said Filip Keuppens, vice president of global sales & marketing for The Pickle Juice Company. “Cyclists can prevent muscle cramps and stay hydrated with Pickle Juice^®, as they ride to end MS. It’s a nationwide movement that we are proud to be a part of.”

The Pickle Juice Company kicks off its partnership with Bike MS at the organization’s first 2018 event on March 3 in Miami, Florida. Throughout the event series, Pickle Juice^® will primarily be served through the company’s 20-liter boxed packaging, which the company unveiled in 2017 to cater to large scale events. Bike MS riders can simply grab a cup, push down on the box tap and enjoy a quick refresher at any of the course’s multiple rest stops. Hailed by cyclists and active individuals for its natural and effective formula, Pickle Juice^® is scientifically proven to relieve muscle cramps in as fast as 60 seconds and contains up to 14x the electrolytes found in the average sports drink.

“The Pickle Juice Company is a great example of a business giving back to the community,” said Stacy Mulder, vice president of Bike MS.  “They started supporting us on the local level a few years ago and have now expanded their support, becoming a national sponsor. The riders love the Pickle Juice^® they provide, and we appreciate the support.”

As a testament to the company’s dedication to manufacturing a high-quality and all-natural sports beverage, The Pickle Juice Company’s entire product line recently received USDA Organic Certification and OU Kosher Certification. For more information, please visit www.picklepower.com.

About The Pickle Juice Company:  Established in 2001, The Pickle Juice Company’s proprietary recipe was developed specifically to help prevent dehydration and muscle cramping caused by heat and muscle exertion. Due to its proven functionality for muscle cramps and its efficiency as a hydration aid, Pickle Juice is becoming more and more commonly used by athletes, the military, people working in strenuous or hot environments and the elderly who suffer from night-time muscle cramps. The Pickle Juice Company has been recognized at a national level several times for its effective formula. Most recently, the company was named a Bronze winner in the Product Line of the Year category in Best in Biz Awards 2016. For more information or to purchase products from The Pickle Juice Company visit, www.picklepower.com.

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About Multiple Sclerosis: Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that interrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness, cognitive issues and paralysis. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease.

About the National Multiple Sclerosis Society: The National MS Society mobilizes people and resources so that everyone affected by multiple sclerosis can live their best lives as we stop MS in its tracks, restore what has been lost and end MS forever. Last year alone, through a comprehensive nationwide network of services, the Society devoted $122.2 million to connect more than one million individuals to the people, information and resources they need. To move closer to a world free of MS, the Society also invested $54 million to support more than 380 new and ongoing research projects around the world. We are united in our collective power to do something about MS now and end this disease forever. Learn more at www.nationalMSsociety.org.

Media Contact:
Kaleigh DeHart
Uproar PR for The Pickle Juice Company
kdehart@uproarpr.com
321.236.0102