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Imperial Capital Advises Nuun & Company on its Growth Equity Investment from TSG Consumer Partners

LOS ANGELES, Nov. 21, 2017 (GLOBE NEWSWIRE) -- Imperial Capital, LLC announced today that it served as exclusive financial advisor to Nuun & Company on its growth equity financing from TSG Consumer Partners, LLC. TSG’s investment will fund and support Nuun’s ongoing growth with an expansive plan to broaden its marketing reach, drive strategic channel expansion, and pursue new product innovation.

Nuun was founded by a group of endurance athletes who vowed to reinvent hydration. They created the first pure performance electrolyte tablet that provides everything an athlete needs without excess sugar and heavy, planet-polluting disposable water bottles. The company continues to reflect its founders’ core principles of clean product, clean planet and clean sport by using only the cleanest, plant-based ingredients in a unique and fun effervescent product format. In a sector dominated by sugar-laden sports drinks, Nuun offers a healthy and convenient alternative, with a strategically segmented product line ranging from basic daily wellness to high-performance athletics and distribution across specialty, mass, grocery and e-commerce accounts.

“Nuun is a special brand, and one that we believe is built to disrupt the multi-billion dollar sports drink category – we see huge potential for the company, and a growth trajectory that can be accelerated with the equity and experience of TSG as its ideal partner,” said Brian Wood, Head of the Consumer Investment Banking Group at Imperial Capital. John Mack, Executive Vice President and Co-Head of Investment Banking at Imperial Capital, added, “This transaction is representative of our Consumer group's knowledge and extensive relationships at all levels of the health and wellness products sector. The Consumer group’s specialization in premium lifestyle brands is exemplified by the Nuun deal as well as other 2017 transactions such as Sugarfina, Restoration Hardware, Lucky-Vitamin, Exhale Fitness & Spa, YogaWorks and Amazing Grass.”

About Nuun & Company

Nuun, based in Seattle, WA, makes a healthier sports drink that comes in tablet form so it is convenient to carry and add to water, and is better for the environment than ready to drink options. Nuun uses clean ingredients and works with leading sports nutritionists to deliver delicious, healthy hydration for exercise and for daily health. Founded in 2004, Nuun was the first to separate electrolyte replacement from carbohydrates, recognizing that for most workouts under 90 minutes, additional sugar or carbohydrate isn't needed. Today, Nuun Electrolytes remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. Nuun's mission is hydration that inspires more movement, and Nuun's culture and mission have been recognized by Outside Magazine, who named Nuun as #46 in its 2017 'Best Places to Work' list. To learn more, visit or follow them on social media.

About TSG Consumer Partners

TSG Consumer Partners, LLC is a leading investment firm with approximately $5 billion of assets under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household, apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, Backcountry, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics. For more information, please visit

About Imperial Capital, LLC

Imperial Capital, founded in 1997, is a full-service investment banking firm with offices in Los Angeles, New York, San Francisco, London, Minneapolis, Boston, Chicago, Houston, Charlotte, Palm Beach, and Tel Aviv. The firm currently employs over 250 professionals and offers a wide range of proprietary products and services to institutional investors, middle market companies, and private equity firms. Imperial Capital provides institutional clients research and sales and trading of high yield and distressed debt securities, bank debt, convertible bonds, preferred stocks, and equities. The firm provides middle market companies and financial sponsors with capital markets, merger and acquisitions, capital structure, restructuring, and recapitalization advisory services. For more information, visit

For more information regarding Imperial Capital, please contact:
Tigist Gessesse
(310) 246-3605

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