The young and young at heart come together to celebrate the life of Olivia Grace White and how resilient we can really be

TORONTO, Nov. 15, 2017 (GLOBE NEWSWIRE) -- Wishes for Olivia’s fifth annual Princess Ball will take place on Sunday, April 15, 2018 at the Liberty Grand Governor’s Ballroom. Turning tragedy into a beautiful legacy, the family-friendly charity gala raises money for Make-A-Wish® Canada in memory of Olivia Grace White, who died suddenly at the age of five. Tickets will be released for sale on December 6, while VIP packages are already available.

Olivia Grace White Jennifer White and Olivia Grace White Attendees enjoy the entertainment at the 2017 Princess Ball. Image Source: Michelle Fernandes Photography Guests enjoying a little magic at the 2015 Princess Ball Honouring the royal guests at the 2017 Princess Ball. Image source: Michelle Fernandes Photography Host Stu Jeffries with attendees at the 2016 Princess Ball

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The Princess Ball was founded in 2014 by Olivia’s mother Jennifer White as a way to celebrate Olivia’s life and her giving spirit. Olivia passed away suddenly and unexpectedly in her sleep on Boxing Day in 2012 of an undiagnosed blood infection. The Princess Ball raises funds for Make-A-Wish® Canada to help bring magic to children with life threatening illnesses who need it the most. To date The Princess Ball has supported 27 children getting their wish granted, and Wishes for Olivia is hoping to grant eight more wishes this year.

“As a family, we struggled to find peace after losing Olivia. It was the worst thing that a family can possibly experience. Olivia had such a resilient and giving spirit and we know she would have loved sharing a little bit of magic with other children,” says Jennifer White, founder and organizer of the event. “The Princess Ball is so much more than just an event to raise money. It is a chance for us to carry on her legacy in a beautiful way.”

The theme this year is Show Your Strength, and celebrates how powerful we can be. Princesses that use their powers of resilience, intelligence, leadership, kindness, independence, and strength to do good will be honoured. Boom 97.3’s morning show host Stu Jeffries will be returning to host, guiding guests through energetic entertainment and so many activities on-site. The Princess Ball is expected to be another one-of-a-kind, lavish family-friendly event.

Sponsors and partners for the 2016 The Princess Ball include: Liquid Entertainment, Fairytale Princess Parties, NagataConnex, Marketers on Demand, Glama Gal Tween Spa, Home Trust Company, Happy Faces, and SongBird Marketing Communications, with more to come.

About Wishes for Olivia Fundraising Organization

Wishes for Olivia is a registered Not-for-Profit that was started in 2013 by Jennifer and Glenn White. The organization raises money for Make-A-Wish Canada in memory of Olivia Grace White, who died at the age of 5 of an undiagnosed blood infection. Wishes for Olivia participates in a number of fundraising activities throughout the year, including Tough Mudder – competing as the “Cinder-Hell Yeahs” (annual), various team events/competitions, and, most notably, the annual charity gala The Princess Ball. To date, Wishes for Olivia has raised over $270,000 for Make-A-Wish Canada.

For more information visit www.wishesforolivia.org and www.theprincessball.com.

For media inquiries, contact:

Candace Huntly, SongBird Marketing Communications
416.721.6858
candace@songbirdmarketing.com