Mondelez International Inc in Health and Wellness (World) 2017 Size, Share, Growth, Trends and Forecast by 2022
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PUNE, INDIA, November 10, 2017 /EINPresswire.com/ -- Mondelez International Inc in Health and Wellness Market:Executive Summary
With increasing demand for healthy, natural and clean label snacks, Mondelez is setting a number of well-being and sustainability goals to create snacks that can nourish the body and the soul, in order to inspire consumers to snack mindfully. Mondelez should broaden its footprint in emerging countries while focusing on fast growing trends, such as organics and free from, as well as keep moving its portfolio towards healthy savoury snacks like Good Thins or Véa in saturated developed markets.
Mondelez International Inc in Health and Wellness (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Mondelez International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.
Company and market share data provide a detailed look at the financial position of Mondelez International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mondelez International Inc.
THIS REPORT EXAMINES:
Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies
A detailed SWOT analysis of Mondelez International Inc provides strategic intelligence on:
Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Scope
STRATEGIC EVALUATION
Key company facts
SWOT: Mondelez International Inc
Key strategic objectives and challenges
CORPORATE OVERVIEW
FF and reduced sugar: Mondelez’s strengths in the HW space
Mondelez’s focus diverges in developed and emerging countries
Mondelez focuses on cost reduction and innovation
Malware incident results in net revenue decrease in Q2 2017
Mondelez in the overall food and drinks industries
Well-being and sustainability goals at the heart of Mondelez
HW by prime positioning
Oral and respiratory health dominates Mondelez HW positionings
COMPETITIVE POSITIONING
Mondelez ranks seventh in the global HW market
A need to strengthen in the NH and free from categories
Scope for Mondelez to increase share in Chile and China
Competitive landscape for Mondelez
Mondelez competes with Mars globally
HW GUM
Emerging countries boost growth of Mondelez’s sugar-free gum
Latin America shines in Hw Gum
Natural ingredients in order to revive sugar free gum in the US
Developed countries expected to struggle in Hw Gum
Emerging countries in need to be targeted
HW CONCENTRATES
Latin America is the key market for Mondelez’s Hw concentrates
Tang and Clight are the stars in HW powder concentrates
Not a bright future for powder concentrates in WE and NA
What is next in HW concentrates?
GROWING OPPORTUNITIES
Belvita : A nutritious choice for consumers
Tapping into the free from space to boost growth
Organic ranges the way to go in developed countries
Moving into savoury snacks
Healthy and clean label savoury snacks: The way forward
RECOMMENDATIONS
Recommendations
APPENDIX: COMPETITOR ANALYTICS
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
APPENDIX: INDUSTRY FORECAST MODEL
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Continuous…
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Norah Trent
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