NEWPORT BEACH, Calif., Nov. 02, 2017 (GLOBE NEWSWIRE) -- The award-winning marketing, advertising and public relations firm of Hayes Martin Associates, Inc. proudly created an exciting new brand for long-time client, William Lyon Homes, helping the acclaimed national homebuilder launch into the emerging 55+ market with Ovation, a Lyon Active Lifestyle Community™. Hayes Martin Associates conceived the vision, brand attributes and brand pillars, as well as the verbal and visual expression that led up to the impressively executed Ovation website, which showcases a fresh and modern interpretation of 55+ communities.

Hayes Martin Associates, Inc. proudly created an exciting new brand for client, William Lyon Homes, helping the acclaimed national homebuilder launch into the emerging 55+ market with Ovation, a Lyon Active Lifestyle Community™.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/bfdcb522-b8a9-4b5a-bc17-46568aa51c76

In order to differentiate William Lyon Homes’ brand from traditional “cookie cutter” active adult communities, Hayes Martin Associates created a paradigm that reflects the aspirations of today’s 55+ homebuyers — active adults focused on living vibrantly, independently and socially. The team developed a “Live More and Settle Less” theme, which runs throughout the Ovation brand — from the meaningful “Ovation” name, refreshing color scheme and contemporary logo to the authentic messaging and overarching lifestyle promise of individuality, social connection, spontaneity and comfort. Through Hayes Martin’s ingenuity and strategic planning, this competitive new William Lyon Homes’ brand is making its mark on the active adult market segment and captivating the more discerning 55+ homebuyers.

“William Lyon Homes has been with our agency for a decade, and we were thrilled to have this opportunity to develop an entirely new brand for them. Our team at Hayes Martin is incredibly passionate about what we do, and we’re delighted by how powerfully the Ovation brand has been received,” said Sandy Keedy, President and Creative Director of Hayes Martin Associates, Inc. “55+ homebuyers are one of the fastest growing segments in the country and it was a privilege to help one of our most valued clients break into this market with a distinction that will make them stand apart from competitors.”

Hayes Martin Associates, the visionary and creative architect of the Ovation brand, is renowned for groundbreaking creative concepts, compelling strategy, thoughtful design and on-target messaging across a wide range of print and digital mediums. The agency's client roster is comprised of highly regarded homebuilders and master-planned community developers, including William Lyon Homes, Brookfield Residential, the Irvine Company^®, California Pacific Homes, Christopher Homes and the Resort Community of Lake Las Vegas in Henderson, Nevada.

Hayes Martin Associates recently celebrated its 30^th anniversary, and has consistently been an important contributor to local philanthropic organizations and institutions, including HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, City of Hope and the Sisters of the Sacred Heart Retreat Center. Sandy Keedy prominently served on the Board of Directors for HomeAid for more than seven years.

Visit www.hayesmartin.com to learn more about the agency’s full scope of capabilities. You can Follow Hayes Martin Associates on Facebook and Instagram.  The offices for Hayes Martin Associates, Inc. are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact Sandy Keedy by email at sandyk@hayesmartin.com or phone at 949-417-1799.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.