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Youngevity Accepted as Member of the Direct Selling Association

The San Diego-Based Firm Joins the Preeminent Trade Association for Network Marketing Companies.

/ -- SAN DIEGO, CA--(Marketwired - Oct 23, 2017) - Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, today announced it has been accepted as a member of the Direct Selling Association (DSA). The DSA is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment.

Founded in 1910, the DSA member base includes hundreds of companies, many of them household names, with more than 90 percent being in the network marketing category. DSA member companies are beholden to its Code of Ethics, which is committed to the highest ethical business standards to protect independent sales, representatives, and customers.

Like all member companies, Youngevity was considered a pending applicant for one full year before being approved for membership. The one-year waiting period begins only when all required materials are received and the applicant company is found in compliance with DSA Code of Ethics. The DSA legal department then conducts a thorough review of each company's materials, and requests information from various sources, including the Better Business Bureaus and Attorneys General. At the conclusion of the one-year waiting period, the DSA legal department reviews each company's materials and reevaluates compliance before presenting the applicant to the Organization's Board of Directors.

"We're delighted to have Youngevity on board as an active DSA member," stated Nancy M. Burk, DSA Vice President of Membership. "Only companies that meet our high standards are accepted, and we are committed to making our various offerings even more productive and relevant for this dynamic company moving forward."

Member companies receive full access to the DSA's slate of benefits. These perks include research services that provide actionable industry data, professional development by way of conferences, seminars, and webinars, along with networking councils that connect member companies through mutual interest groups. As part of its new membership, Youngevity also has permission to use the DSA logo in its various marketing materials, and publish its public profile on the Association's main website.

"It's certainly an honor to be accepted into the DSA," stated Youngevity CEO Steve Wallach. "We have every intention of taking full advantage of its many programs and activities, all of which we expect will help establish instant credibility around the world."

Capping off its official welcome, Youngevity will attend the DSA Board of Directors meeting in December of this year.

Youngevity was founded upon the pioneering principles of Dr. Joel Wallach; always looking forward to the betterment of society. Today Youngevity continues to meet this mission with groundbreaking products, innovative services and a fulfilling business opportunity individually defined through flexibility and personal lifestyle choices. And in this Pursuit of Betterment, the Company continues to build and grow its Youngevity Be The Change Foundation. One hundred percent of the profits from Youngevity Be the Change Coffee, and other special products highlighted on the Foundation website help fund Foundation donations.

About Youngevity International, Inc.Ā 
Youngevity International, Inc. (NASDAQ: YGYI), is a leading omni-direct lifestyle company, offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with JavalutionĀ® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit Be sure to like us on Facebook and follow us on Twitter.

Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions, and includes statements regarding the expected credibility to be derived from acceptance as a member of the Direct Selling Association and other benefits to be derived from membership. These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, our ability to benefit from the membership in the Direct Selling Association, our ability to continue to maintain compliance with the NASDAQ requirements, the acceptance of the omni-direct approach by our customers, our ability to expand our distribution, our ability to add additional products (whether developed internally or through acquisitions), our ability to continue our financial performance, and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2016 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.


Chuck Harbey
PCG Advisory Group

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