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Youngevity International Adds Luke Taffuri as VP of International Sales and Operations

/ -- SAN DIEGO, CA--(Marketwired - Jul 25, 2017) - Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, today announced the appointment of Luke Taffuri to its management team as VP of International Sales and Operations. Mr. Taffuri brings more than 22 years of Direct Selling experience in various positions including Chief Operating Officer at Sorvana International, his prior company, which recently was acquired by Youngevity. At Sorvana he developed and led a global expansion campaign that led to the successful opening of 26 international markets.

The VP of International Sales and Operations position was necessitated because of the growing list of countries in which Youngevity now operates. Recent acquisitions have increased geographic expansion and distribution into eight Asian markets while at the same time Youngevity continues to focus on growing its presence in Latin America and Eastern Europe.

Steve Wallach, Chairman and CEO of Youngevity, said, "Our entire management team is very excited to announce the creation of the VP of International Sales and Operations role, and believe we found the perfect candidate in Luke Taffuri. As we continue to transition into a global company, we believe Luke's experiences and industry relationships should optimize the international growth potential that exist in Youngevity today."

Dave Briskie, President and CFO of Youngevity, added, "Early in our discussions we realized Luke shared a common vision with myself and Steve Wallach for the future of Youngevity as we execute our international plan. Mr. Taffuri's international and business development experience is timely and crucial for us as we continue to expand our global reach. His past successes along with his leadership abilities, deep knowledge and understanding of the direct selling industry make Luke unquestionably and uniquely qualified for the role of International VP of Sales and Operations."

Mr. Taffuri said, "I am impressed with what Youngevity has in place for their current international markets from an operational, technological, and product offering standpoint. I am most impressed, however, with the quality of the people and the culture that has been built throughout the organization. They have a great foundation illustrated by their 20 year history which I believe will lead to more efficient and productive transitions in the international marketplace. Initially I will focus on driving revenue growth across the global platform. As markets begin to scale I will set my sites on operational efficiencies and profitability."

About Youngevity International, Inc.

Youngevity International, Inc. (NASDAQ: YGYI), is a leading omni-direct lifestyle company -- offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit Be sure to like us on Facebook and follow us on Twitter.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions, and includes statements regarding the expected contributions to be derived from the retention of Luke Taffuri, including optimizing international growth. These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, our ability to effectively integrate Mr. Taffuri into our management team, our ability to continue to maintain compliance with the NASDAQ requirements, the acceptance of the omni-direct approach by our customers, our ability to expand our distribution, our ability to add additional products (whether developed internally or through acquisitions), our ability to continue our financial performance, and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2016 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Investor Contact:
Chuck Harbey
PCG Advisory Group

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