Reinforces Commitment to Gender Diversity in Marketing with Balanced Slate of Female & Male Keynote Speakers

VANCOUVER, British Columbia, June 09, 2017 (GLOBE NEWSWIRE) -- Unbounce, the world’s leading landing page and conversion marketing platform, will welcome over 1300 marketers to its fourth annual Call To Action Conference (CTAConf) at the Queen Elizabeth Theatre in Vancouver, Canada from June 25-27, 2017. CTAConf is one of the industry’s most anticipated events, showcasing the brightest minds and latest trends in growth-focused marketing. As part of its dedication to gender diversity in marketing, Unbounce has committed to welcoming an equal share of men’s and women’s voices on stage.

Unbounce’s Call To Action Conference brings three days of actionable insights from digital marketing experts and thought leaders. Topics include the intersection of Artificial Intelligence and marketing, conversion rate optimization, pay-per-click, email marketing, Facebook advertising, social marketing and the evolution of digital storytelling.

Noteworthy brands attending this year include Zappos, Vimeo, Atlassian, Metro Vancouver, Nurse Next Door, Canada Post, Clio, Scotiabank, Tourism Calgary, Browns Restaurant Group and, Weight Watchers.

“The Call To Action Conference has become a leading conference in the digital marketing space, and we’re excited to bring it back to Vancouver,” said Oli Gardner, co-founder of Unbounce. “We’re particularly pleased with this year’s hand-selected speakers. This year we've committed to making CTAconf a gender diverse conference by welcoming an evenly matched number of men and women speakers. By widening the pool of speakers, we hope to deliver a more diverse set of ideas, perspectives, and takeaways, which ultimately serves all of us.”

The 2017 speakers include the following:

• Rand Fishkin – Co-founder, Moz
• Mari Smith – Facebook Marketing Expert & Author, MariSmith.com
• Scott Stratten – Author & President, UnMarketing
• Kindra Hall – Author & Former Director of Marketing, KindraHall.com
• Amy Harrison – Copywriter and Founder, Harrisonamy.com
• Mitch Joel – Author & President, Mirum
• April Dunford – Managing Partner/CEO, Sprint.ly
• Oli Gardner – Co-founder, Unbounce

“I’m thrilled to be back in Vancouver to speak at one of Canada’s top digital marketing conferences,” said Mari Smith, Facebook Marketing Expert, and Founder of MariSmith.com. “I will be sharing real-world case studies and examples of what’s working and not for businesses in today’s Facebook marketing environment. I’m passionate about this platform and looking forward to imparting what I’ve learned.”

“Each year, Unbounce brings together a truly exceptional array of speakers, thought leaders, and digital marketing visionaries, and it’s an honor to be part of the keynote speaker lineup again for the 2017 edition of CTAConf,” said Rand Fishkin, co-founder of Moz. “The digital marketing world is all about building trust and gaining credibility, and the Call To Action Conference has done as much as any event on earth to earn both.”

Past attendees have come from brands such as Google, Spotify, Upwork, Vega, , MEC, Geico, Buffer, Electronic Arts (EA), SAP, First Midwest Bank, United Way, 6S Marketing, Hootsuite, Vision Critical, Constant Contact, PlentyOfFish (now part of Match.com), Infusionsoft, Zillow, Optimizely, Telus, BC Lotto (BCLC), Lush, Destination Canada, Whistler Blackcomb, Canadian Red Cross, Bench Accounting, London Drugs, and The New York Times.

Unbounce’s Call To Action Conference will take place June 25 – 27 at the Queen Elizabeth Theatre 650 Hamilton St, Vancouver, BC V6B 5N6. Ticket prices start at $799-$999. For information on the full agenda, speaker information, tickets, and more, visit the conference website: http://calltoactionconference.unbounce.com

About Unbounce
Since 2009, Unbounce has helped marketers and digital agencies increase website and campaign conversions. Unbounce’s landing page and conversion marketing platform allows marketers to quickly create, launch and test high-converting landing pages and website overlays without developers. With unrivaled customer support, global hosting and 99.95% server uptime, Unbounce has powered over 250 million conversions for marketers around the world.

Media Contact:
Sarah Gooding
PR Manager
sarah.gooding@unbounce.com