Mobile Advertising Market Expects Tablet & In-App Ads to Key Future Revenue Drivers Till 2020

Delaware, March 10, 2017 (GLOBE NEWSWIRE) -- The report “The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts”, available on MarketIntelReports, estimates that emerging digital countries like India and Brazil to be major markets during the forecast period.

Browse numerous Market Tables as well as Figures which are spread through  Pages and an in-depth TOC on the “Mobile Advertising Market 2014 - 2020” http://www.marketintelreports.com/report/snst0130/the-mobile-advertising-madvertising-market-2014--2020--opportunities-challenges-strategies--forecasts

Scope & Regional Forecast of the Mobile Advertising Market

Mobile advertising can be described as a type of advertising that is restricted mobile or smartphone devices and numerous tablet models. A mobile advertising platform is generally classified as a subset of mobile marketing. Mobile phone advertising revolves around the concept of putting specific content or promotions for individuals who possess a mobile device or tablet. The top mobile advertising companies provide solutions as well as their services so that advertisers can communicate with their target audience by utilizing the latest in-app advertising models and tools. The overall objective of such mobile banner ads is to enhance a particular brand’s awareness and to convert interest into sales. Thus, the Mobile Advertising Market is well positioned to post a significant amount of growth during the forecast period of 2014-2020.

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In 2014, the entire Mobile Advertising Market revenue was reported to be $21 Billion. But by 2020, just tablet advertising itself is expected to register a revenue of $27 Billion accompanied by a CAGR of 25%. This kind of tremendous growth is possible because tablet devices are expected to register 600 Million annual sales in 2020. Meanwhile, the revenue for in-app ads is also expected to enjoy a big share of the pie by grabbling nearly 25% of the Mobile Advertising Market by 2020.

The Mobile Advertising Market expects the demand for smartphone ads to keep rising as these devices penetrate even the rural areas across the globe. Even emerging economies like India and Brazil are encouraging their citizens to go digital as quickly as possible. Various awareness campaigns are being held aggressively to make sure that illiterate people are comfortable with using smartphone devices. Currently, the largest share in the cell phone advertising segment is held by North America, but Asia-Pacific is anticipated to exhibit the fastest demand growth during the forecast period.

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Prominent Segmentations Involved in the Mobile Advertising Market

The Mobile Advertising Market can be broken down into various segmentations on the basis of -

• Form Factor: Mobile Phone and Tablet.
• Application: Media Alerts, Mobile Browsing (Display, Search), Mobile Applications, Mobile Games, Mobile Music, Mobile Social Networking, Mobile TV (Broadcast, Unicast & One-off), Mobile Video (One-off, Subscription Based) and Text Alerts.
• Geography: Asia Pacific, Eastern Europe, Latin & Central America, Middle East & Africa, North America and Western Europe.
• Operating System: Apple iOS, Android, Windows and Others.
• Display Size: 4 – 7 inches, 7 – 9 inches, 9 – 12 inches and 12 – 16 inches.

Some of the sample companies profiled in the Mobile Advertising Market report are as follows:

• Mobile Marketing Association
• NTT DoCoMo
• Fujitsu
• GSMA
• Jumptap

 Why buy this report?

• Get a detailed picture of the Mobile Advertising Market.
• Pinpoint growth sectors and identify factors driving change.
• Understand the competitive environment, the market’s major players and leading brands.
• A five-year forecast method is used in order to assess how the market is predicted to develop.

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