Retail Analytics Global Market Segmentation and Major Players Analysis and Forecast to 2020

PUNE, INDIA, February 21, 2017 /EINPresswire.com/ -- The Global Retail Analytics Market was valued at USD 1.97 billion in 2014 and is projected to reach USD 5.78 billion by 2020 during the forecast period.
Asia Pacific is expected to be the region with the highest growth due to the growing penetration of e-commerce and social media. With internet becoming accessible to more and more people each day, the shopping habits of these very people are changing rapidly. Online shopping has become more of a necessity than a habit now, and the data from the same has become of utmost importance in identifying the buying behavior and interests of consumers.
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With continuous developments in big data analytics, this data can now be used to generate meaningful insights that can help in the generation of revenue and capturing untapped potential in the market. This data can now be used to industrialize the analytics discipline on an enterprise-wide scale. Apart from capturing new markets, retail analytics also enables firms to manage cases of fraud and secure their operations. This helps them in optimizing their business procedures by incorporating the analytical data in their strategy and planning processes.
Retail analytics enables personalized services customized to the needs of individual customers; this is particularly useful in sectors, such as banking, where banks can use this customer information and business intelligence to deliver solutions based on each account holder's individual financial needs.
Retail analytics is also expected to help the companies in predicting the demand for a product in the upcoming future. This will help the companies to keep a check on their inventory before the peak demand for a particular product arises.
The global retail analytics market faces a few issues due to the lack of skilled personnel, who are not efficient enough to derive the required insights from the retail data.
The report analyses the market on the basis of applications, segregated by the end-user industries, such as supply chain management, marketing and customer analytics, personalized services, and merchandising & strategic decision making.
Major companies in the market, such as Vitria, GE, Splunk, Angoss Software, Experian, and others, are studied and their current market strategies are also analyzed. Recent developments of these companies in this market and their impact on the market are additionally analyzed.
Key Deliverables in the Study
1. Market analysis for the Global Retail Analytics Market, with region specific assessments and competition analysis on global and regional scales
2. Market definition along with the identification of key drivers and restraints
3. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
4. Extensively researched competitive landscape section with profiles of major companies along with their market shares
5. Identification and analysis of the macro and micro factors that affect the global retail analytics market on both global and regional scales
6. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
7. A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
8. Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
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Key points in table of content
1. KEY FINDINGS OF THE STUDY
2. Executive Summary
3. MARKET OVERVIEW
3.1 Market Segmentation
3.2 Overview
3.3 Industry Value Chain Analysis
3.4 Industry Attractiveness - Porter's 5 Force Analysis
3.5 Industry Policies
4. MARKET DYNAMICS
4.1 Introduction
4.2 Drivers
4.2.1 Increasing adoption of big data solutions across retail industry
4.2.2 Increasing competitition
4.3 Restraints
4.3.1 Lack of skilled personnels
5. Technology Overview
5.1 Technology Snapshot
5.2 Deployment Models
5.3 Ongoing developments
5.4 Applications of Retail Analytics solutions
6. Retail Analytics Market by Deployment Model
6.1 On Premise
6.1.1 Market Size and Forecast
6.1.2 Analyst View
6.2 On Demand
6.2.1 Market Size and Forecast
6.2.2 Analyst View
7. Retail Analytics Market by Solution Type
7.1 Software
7.1.1 Market Size and Forecast
7.2 Services
7.2.1 Market Size and Forecast
8. Retail Analytics Market by Region
8.1 North America
8.1.1 United States
8.1.2 Canada
8.1.3 Others
8.1.4 Analyst View
8.2 Europe
8.2.1 United Kingdom
8.2.2 Germany
8.2.3 France
8.2.4 Others
8.2.5 Analyst View
8.3 Asia Pacific
8.3.1 Japan
8.3.2 China
8.3.3 South Korea
8.3.4 India
8.3.5 Others
8.3.6 Analyst View
8.4 Rest of the World
8.4.1 Analyst View
9. Vendor Market Share
10. Competitive Intelligence - Company Profiles
10.1 HCL
10.1.1 Overview
10.1.2 Major Products and Services
10.1.3 Financials
10.1.4 Recent Developments
10.2 Microsoft
10.2.1 Overview
10.2.2 Major Products and Services
10.2.3 Financials
10.2.4 Recent Developments
10.3 IBM
10.3.1 Overview
10.3.2 Major Products and Services
10.3.3 Financials
10.3.4 Recent Developments
10.4 Adobe
10.4.1 Overview
10.4.2 Major Products and Services
10.4.3 Financials
10.4.4 Recent Developments
10.5 SAP
10.5.1 Overview
10.5.2 Major Products and Services
10.5.3 Financials
10.5.4 Recent Developments
10.6 Microstrategy
10.6.1 Overview
10.6.2 Major Products and Services
10.6.3 Financials
10.6.4 Recent Developments
10.7 Experian
10.7.1 Overview
10.7.2 Major Products and Services
10.7.3 Financials
10.7.4 Recent Developments
10.8 Angoss Software
10.8.1 Overview
10.8.2 Major Products and Services
10.8.3 Financials
10.8.4 Recent Developments
10.9 Brickstream Corporation
10.9.1 Overview
10.9.2 Major Products and Services
10.9.3 Financials
10.9.4 Recent Developments
10.10 SAS
10.10.1 Overview
10.10.2 Major Products and Services
10.10.3 Financials
10.10.4 Recent Developments
10.11 Happiest Minds
10.11.1 Overview
10.11.2 Major Products and Services
10.11.3 Financials
10.11.4 Recent Developments
10.12 Raymark
10.12.1 Overview
10.12.2 Major Products and Services
10.12.3 Financials
10.12.4 Recent Developments
11. Investment Analysis
11.1 Recent Mergers and Acquisitions
11.2 Role of Business Accelerators
11.3 Investment Outlook
12. Future of Retail Analytics Market

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