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Firefly Launches Star Wars Rebel Smiles Sweepstakes to Celebrate the New Rey Lightsaber Toothbrush & Give Families a Chance to Win an Out-of-This-World Prize

/ -- Now through February 17, 2017 parents can enter to win a family trip

BUENA PARK, CA--(Marketwired - November 21, 2016) - Just in time for a new film from a galaxy far, far, away, Firefly® -- the leader in children's oral care solutions -- is launching a Star Wars™ Rebel Smiles Sweepstakes on Nov. 21, 2016, featuring an out-of-this-world grand prize: a family trip for four to Houston with a visit to Space Center Houston. The sweepstakes celebrates the new film and the newly launched Firefly Star Wars Rey Lightsaber Toothbrush, a great addition to the brand's wide line-up of Star Wars oral care products.

To enter the Firefly Star Wars Rebel Smiles Sweepstakes, parents may visit the Firefly Facebook page daily to fill out the entry form from Nov. 21, 2016 through Feb. 17, 2017. One lucky grand prize winner will win the family trip, and fans are also encouraged to engage with weekly Firefly Facebook posts for more chances to win Firefly goodies and catch up on weekly Healthy Habit Tips.

"We're constantly impressed by the excitement of Star Wars fans, which is why we are thrilled to introduce a fun sweepstakes that ties into the new movie, which also shows off the newest addition to our innovative Star Wars oral care products: the Rey Lightsaber Toothbrush," said Geoff Carroll, Chief Marketing Officer, Dr. Fresh. "We're also adding more fun to our Facebook page with interactive posts -- fans can 'join' a mission to break into an Empire base and 'steal' top secret Firefly plans for a not-yet-announced product that'll bring more Good. Clean. Fun to kids brushing."

Firefly offers an expansive lineup of Star Wars products including five Lightsaber Toothbrushes in Darth Vader, Kylo Ren, Obi Wan Kenobi, Yoda and now Rey. Additionally, the flagship Ready Go Toothbrush, the number one selling kids light-up toothbrush, is also available in various Star Wars characters.

With the holiday season of sweet treats and travels just around the corner, parents are thinking ahead to how they can help kids maintain a beautiful and healthy smile. Firefly is committed to helping parents teach kids healthy habits that will last a lifetime with fun and innovative products that feature popular characters, light-up timers, sound effects, suction cups and protective caps to help eliminate the mess in the bathroom that inevitably follows brush time. For more information about Firefly, visit and join the conversation on Facebook, Twitter and Instagram.

About Firefly®
Firefly® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. The brand prides itself on communicating with kids and families to help bring quality affordable products that promote healthy habits that last a lifetime. Innovation in new product development is the foundation of the company and the reason behind its steady growth and success.

Ili Erster
Finn Partners
(310) 552 - 4191